Bing Webmaster Tools. You can perhaps not forget that Bing continues to be the number 3 search engine on the market, so optimizing for it is important even though you are a beginner. Bing has a couple of different features than Google Webmaster Tools, but for the most part it serves the same function - providing you understanding as to the quantity of clicks, links, indexing, and so on.
SpyFu. This is my absolute favourite tool for keyword research and investigation. With this tool, your competitive analysis can be begun by you with as much as three different competition domains. This system will compare organic search and PPC rates, keywords for these web sites. From these results, you will get competitive keyword information including those you are ranking for your opposition is not and vice versa. Detecting new opportunities and popular trends is made easy as the tool provides you with step by step graphs and spreadsheets for an even more in depth evaluation. Without a doubt, it is a tool you need to use for your Search Engine Optimization strategy.
Juice Tool. This tool is superb for comparing keyword sector trends. You can run up to 2000 URL's at any given time and it will spider for exactly the same essential information as above, but without going in-depth into specific backlinks. making use of the Juice Tool, I can compare averages and standard deviations for special URL groups. For example, I can develop a summary of the top 300 sites in a industry by aggregating the results, scraping and using a number of keywords. Then I will try to find trends and averages. Using this data is how I found that the typical domain name age for over 2,000 URL's that I assessed is more than ten years old. I also found a tendency for web sites with exact match domains to rank well with a smaller quantity of links than the others in exactly the same keyword space.
SECockpit. For keyword research, SEcockpit is my tool of choice. They use data from Google Adwords as a basis. The data is enhanced by them by adding CPC data, difficulty, and more statistics for every single key word. With one click you are able to look at competitive data for that keyword to see if the keyword is feasible. You can organize and also save your key words. The Rank Tracker is used by me from the suite to track the effectiveness of the campaign and benchmark our organic results, once I select key words to track.
Google PageSpeed Program. The speed of your site can have a big impact on your ranks, therefore Google has supplied this free tool to measure it, and provides plenty of great tips on just how to improve things too. Some simple tweaks to your web site will make most of the difference here and you will be making your traffic happy too!
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