For the last few articles, we ve discussed leads, lead generation and how to achieve great results by generating sales leads in your own marketing system. Today I want to take it one step further and reflect on how this process can meld into your internet marketing strategies.
As you know by now, I like to get the business meaning of any subject regarding marketing by referring to Wikipedia, the online free encyclopedia. I find it quite interesting regarding what Wikipedia has to say about Internet Marketing. Basic things we all know, and have used in the past. With knowledge and proper marketing tools, you can make it happen quicker than you ever thought imaginable.
INTERNET MARKETING (Quote from Wikipedia, the free encyclopedia)
Internet marketing, also referred to as online marketing or Emarketing, is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium.
Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e mail marketing, affiliate marketing, interactive advertising, online reputation management and also Social Media Marketing Methods such as blog marketing, and viral marketing.
Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean building a website or promoting a website . Somewhere behind that website is a real organization with real goals.
An Internet marketing strategy includes all aspects of online advertising online activity that promotes a company online, including websites, blog sites, article and press releases, online market research, email marketing, and advertising (ppc / banners etc.)
It s quite obvious, after reviewing the definition of the meaning of internet marketing, that Internet Marketing is not just about having a website. Sure, having a website to convey your information about your business or service is important, however, just having an attractive website is not enough. Having a flashy website may appeal to some people, but not everyone is impressed with flash. Most people want good relevant content explaining your opportunity.
The four elements discussed above, make a lot of sense. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. By using any one of these elements by it s self will not produce expected results. Design, is vital for eye appeal, however, one must construct your website to be search engine friendly. We will discuss that part of the equation in later articles.
Development is an ongoing process. Your original design and content may look good in the beginning, however, you will need to pay close attention to the results your getting and quite possibly change your content and approach to your target market from time to time. Be flexible to change. With proper tracking of where your responses are coming from, you may be able to make minor changes and see some definite increases in potential clients.
Advertising has always been a key ingredient with any successful business. Look at some of the leaders in retail, and that will confirm what we are discussing here. Fresh, quality, approachable sales leads will help you accomplish your internet marketing goals. The various types of advertising each have a distinct function. Test the market and see which of these advertising methods best fits your needs.
Last but not least is the sale. This is what marketing is all about. Whether in a retail store or on the internet, the closing of the sale is our bottom line concern. The AIDA theory is explained below in a nutshell. A=Attention, I=Interest, D=Desire and A=Action. Your website must capture your potential clients attention. The attention must be developed quickly to get the potential clients interest in your product or service. The interest you just created must trigger a desire for your prospect customer to participate in your opportunity, and last but not least is the action of the client to make the decision of become your customer by purchasing your product or service.
There is no big secret to this formula, however, as a hot shot salesperson we all like to think we are, the basics for a successful sale is always the same. When your sales goes down, always go back to the basics.
There are Marketing systems that will help you to incorporate all these elements into reality with the right marketing tools, free online training and support. Visit....some of my websites and see what simple, yet precise target marketing is all about. No hype....just quality information, that will help you get your opportunity to Top Positions on Google, Yahoo, MSM, Ask and many other outstanding search engines. With top positions, your marketing efforts and goals will become a reality.
With hard work, proper training and quality marketing tools, I can help you make it happen. If you have additional questions, or need personal mentoring, you can contact me at the following contact information. Let the eBiz Solutions Team at BLM Traders help you with your marketing needs.
Let s Build Your Business Together
Larry L Miller SEM/SEO Consultant
Private Line: 321 594 4405
skype: larrylmiller121
The Most Powerful Link on the Internet!
Author Resource:
Larry L Miller a SEM/SEO Consultant who specializes in promoting his clients to "Top Positions With Google" and other leading search engines. Mr Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems..http://larrylmiller.com
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