Social media represents one of the largest shifts in modern business—and because of this your customers are changing. No longer satisfied with listening to marketing messages and doing what companies want them to do, customers now want their voices heard and they want companies to react and fulfill their needs—not the other way around.
Social media can be an incredibly effective way for companies to get their messages out to their audience, but more importantly, it’s a way for companies to actively engage and listen. Social media creates direct access never before been seen in the business world, access that helps businesses provide products and services directly to those who want or need them in a very targeted, real time manner.
So how do you use sites like Facebook, Twitter, and Blogger in an overall marketing strategy and even create new revenue streams in the process? In addition to showing you why being involved in social media is important, this book provides you the tools to get a running start.
Power Social Media Marketing not only explains how social media has changed the game for anyone doing business online, but also provides lessons about traditional Internet marketing tactics and ideas. This is an important point because traditional Internet marketing tactics still work. The people making the most money online understand that pay per click advertising, search engine optimization, and effective content are as important as any of the new tools available. A combination of both is what will take your business to the next level.
Building an audience and driving traffic from social media sites to your own website are two key lessons taken from this book. But what is just as important is learning what visitors are doing on your site, what they are searching for, and how they got there. The chapter in Power Social Media Marketing on how to use analytics software will give readers an understanding of how to create a better website experience for their visitors while also learning how to market better to these visitors.
SEO is another key element to building solid exposure online that is discussed in this book. Creating a search engine and social media friendly website is absolutely key to gaining exposure on the social web.
This book also tackles blogging. Learning how to properly use a blog for PR, reputation management, and marketing purposes is an essential and cheap way to enhance your business online. You will also learn how to use a blog to create additional revenue streams—something of interest to every business owner.
This book is a great primer on social media and how to get started promoting yourself and your business online, but it is also good for the experienced marketer who wants to build more market share and make more money on the Internet. It combines knowledge of traditional Internet marketing with the evolution to social media to help you build a solid foundation built on both. Power Social Media Marketing lays out a roadmap that will take you to the next level in Internet business.
Author Resource:
Want to learn more about social media marketing and how to make money online? Please visit http://www.powersocialmediamarketing.com and http://www.moneyonline.net
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