This week I am going to guide you through the process of creating monthly inflow of revenue that is reliable and will last all through any slow periods that you may have experienced in the past. In fact, the slow periods of before will be non existent going forward. What I am about to tell you will lead to much longer retention in your clients, give you the ability to predict your cash flow for a month in advance and offer your clients a way to get results that are more permanent. On top of all of this it will be pocket book friendly to your clients.
The key to all of this success comes in the form of EFT, or electronic funds transfer. If there was ever anyone that you could rely on for accurate information about personal training and EFT, it is defiantly me. Sound too bold to you?
No matter what type of business owner you are, from owing a studio, running a boot camp, or being an independent trainer, this system will work magic for you. You will have to make some changes in your opinion on how to sell fitness. Basically you will have to follow these guidelines:
No more selling of single sessions.
No more small blocks of sessions. This includes 5, 10, or 15 sessions.
If you run a boot camp, the days of 4 week boot camps are over.
While this may sound harsh, if you are operating under these guidelines currently, your business cannot be that secure. Want to know why?
Selling single sessions or small blocks of sessions to a customer is not doing them any good. There is no one that will get the long term benefits that they need from just a couple of sessions. To lead your clients to a lifestyle change that will really make a difference for them you will need much more time than just a couple sessions can give them. The fact that you cannot predict your income when you sell your services by the single session or small group of sessions is something that you should know very well.
If a four week boot camp is something that you are currently offering then you know that at the end of the four weeks you will be selling your services to them again or will lose them as customers all together. Each of these ways of selling your fitness services will lead you to finding new clients on a regular basis.
I can hear the argument coming. Let me guess. Your clients always re up and purchase more sessions as soon as their sessions run out, right? If that is true then the idea of only offering recurring, EFT programs to your clients should be a win for both you and your clients.
Rather than worrying about selling your clients to your services at the end of their limited sessions or chasing them down to reenroll in your weekly boot camps, you can spend that energy on getting them the results that they need to make a change in their lives. You can spend your time training and delivering results rather than being a bill collector and salesman. Your desire to help people achieve their goals gives you the right to an income that is reliable, predictable and recurring.
No too difficult to grasp is it? Let s take a look at this example:
If you have a client that has agreed to pay you to train them two times a week for a month and they have agreed to pay you $45 per thirty minute session (at least it should be 30 minutes but we will save that discussion for another time) then they will write you a check or give you a credit card for a total of $360 for the month. At the end of the month or after the last session you will have to get them to give you another check or to swipe their credit card again. Can you imagine how much time you are putting into recruiting business that you already have? You are also taking the risk that they will decide not to re up .
You do not have to take this route any longer. EFT or recurring billing has opened doors for people that will give them security. This is how it would work in the example that is described above. You would sell your client the same eight sessions for the month but would advise them that you would be charging their account (either bank or credit card) the same fee on a particular day each month or until they decide that they no longer want the service.
In this case both you and you client are getting ahead. Your clients get the benefit of long term attention from you as their trainer and they will realize the benefits for an ongoing amount of time. They also can plan for the funds to be paid out and they do not have to worry about remembering to pay you or to bring their check book into the work out facility.
Your benefit comes with the fact that you now have money that is coming in monthly and on a certain day. If you do this with all of your clients you will find that you can, if you have 10 clients that pay $360 per month, count on a cash flow of $3600 automatically, with no selling! Now that has got to sound enticing!
Let s take this scenario a few steps further now. If you added only four more Clients in your monthly schedule you could bring home $360 per new client with EFT. After just four months your recurring monthly EFT income would be at $9,360 per month. After twelve months in you will be earning $20,880 in just one month with EFT!
This is the secret behind the two, $25,000 per year personal training companies that we have created. All you need to do is get moving! This too can be the fate of your personal training business.
Author Resource:
Get more fitness marketing tips, ideas, videos, and articles at http://www.ptpower.com .
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