The bumper sticker could not predate the invention of the motor car but, if you know that the Model T Ford was the first car to be mass manufactured and therefore it must have been the first car to have had bumper stickers slapped on it, you’d be wrong!
The Model T Ford had no bumpers!
The first car to be adorned with bumper stickers was a Ford, the Model A which was introduced in 1927 and sometime between that date and the onset of the Second World War, someone cooked up the idea of the “bumper sticker”. Who this someone was is the subject of speculation and urban legend, though many ascribe the invention to a Kansas City entrepreneur, Forest Gill.
Gill was a printer and had formed his print company using his basement back in 1934. As the clouds of war started to loom, patriotic fever took hold and Forest came up with Gill line, whereby bumper stickers, usually of the flag or a patriotic slogan, were held to the car bumper by means of wire. You simply twisted the wire to hold the slogan in place and untwisted to remove it when needed. Gill realized that a printed slogan with adhesive backing would do the job much more conveniently and switched to what we would recognize as a modern day bumper sticker.
After the war, with millions of people returning to normal civilian life, there was a spate of elections and political activity. Politicians soon grasped the marketing potential of the bumper sticker to get their campaign message across or simply their name, usually with a ballot box tick next to their name.
None of us would have any difficulty in recognizing these types of bumper stickers and for once, politicians had stolen a march on private companies looking to promote their own products. This quickly followed with a wide range of goods and brands being advertised on bumper stickers and the concept of a “viral” marketing campaign became established as a consequence. The idea behind a viral marketing campaign is to give something away which helps you to promote your brand but which not only the consumer who has the item, i.e. the bumper sticker, but also encourages and motivates their friends, family and connections to do the same – in fact anyone that sees one!
This brings us neatly to the Sixties and the free love generation with hippies, anti war protests and a time of civil and social turmoil in the country. The bumper sticker enjoyed a resurgence and renaissance in terms of use and the art and humor which went into their creation. Bumper stickers also became a whole lot more daring and risqué in terms of both imagery and language used, but it was both sides of the political, social and cultural divide which stretched the boundaries.
There is something to be sad about with the state of the bumper sticker today; there is something refreshing about reading “Better 2 Feet in NATO than a Cold Ass in Siberia” compared to “My Kid is an Honor Roll Student” . Not saying you have to agree with what a bumper sticker says, but there is no reason not to enjoy a smile at their expense!
Author Resource:
Mark Trumper is the president of http://MaverickLabel.Com , a company founded to meet the growing need for a label source utilizing the latest technologies blended with old fashioned quality and customer service. They specialize in custom label printing and bumper stickers in their growing list of label pro
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")