It’s possible you haven’t heard of something search engine giant Google has been testing. This feature is called Wonderwheel and it provides advantages for both searchers as well as online marketers looking for a better collection of keywords to optimize their online content.
Here’s How It Works
Visit the search engine and type in the object of your search. In this case we’ll use Chai tea. Type the phrase in the appropriate field. You’ll find more than a million results brought up for your inspection.
Below your search term the word “web” shows up in black. To the right of that is a plus sign and the words “show options”. Give that a click.
Once the screen provides new results you will see major categories in the left hand column. Look for one that says “Standard View”. Under this section is the term “Wonderwheel”. Give it a click.
You can also follow individual links to see what terms are being searched that are most closely associated to something you are interested in. Keep following the trail and you soon discover that instead of over a million entries you have cut the prospects to less than 200,000 – and the topics will be more connected to your actual interests.
How This Helps Searchers
If you are looking for all things related to this type of tea you might be interested in knowing more about the most common items and terms being linked to Chai.
This can help you understand common related searches that may allow you to discover a greater understanding and appreciation of your search topic.
How This Helps Marketers
If you are investing your time in online searches you know the value of Search Engine Optimization (SEO). These are the keywords and phrases used to promote your site to search engines. When you select a key phrase like Chai Tea your site can get lost in the labyrinth of other sites that have also chosen that key phrase.
By using the Wonderwheel you can begin to expand your keyword and phrase list to appeal to a more niche oriented, but motivated group of buyers.
Some of the related searches Google provided had to do with ingredients, recipes, calories, caffeine and benefits to name a few.
OK, these terms aren’t popular because this search engine says so – they are widespread because these are related terms that users are actually looking for. Is essence Google has delivered impressive free marketing research to you that can allow you to fine tune your marketing strategy.
How to Apply This Information
Grab the most applicable keywords or phrases and then work to infuse them in your existing content or write highly specialized articles with a 2 3 keyword density that will target keywords in these smaller niches. What this will mean is better targeting customers who have very specific interests.
This can be a great way to determine what type of content you need to develop next to help lift your search rankings in more than one area. Web users have learned to provide highly detailed search listings, and the Wonderwheel helps you determine the best topics to use to drive consumers to your site.
Author Resource:
Scott Lindsay is a web developer and entrepreneur. Make your own website in just 5 minutes with HighPowerSites at: http://www.highpowersites.com or Build A Website at: http://www.buildagreatsite.com . Start your own ebook business with BooksWealth at: http://www.bookswealth.com
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