Many people ask, when you're first setting up a website, whether you're working for yourself or if you're consulting for someone, what do you do in terms of driving traffic?
You can see the value of finding different ways that get you more bang for your buck right away with free publicity. You can see the benefit of having your pre existing resources, so pre existing websites, pre existing links, powered up to help you get that site well known. The top thing that I recommend that probably differentiates me from what I would call purist internet marketers is publicity, especially the use of offline publicity, in addition to online publicity.
If you've got others sites, I always put the links down the bottom, so I leverage the spiders to take advantage of any pr ranking that I've already had before.
Basically one of the items on the list is longevity. The next would be links from other sites or well known sites and resources. If you're linked to momma.com and no one's ever heard of it, it's quite different to being linked to microsoft.com. One of the free publicity things that I do is I host radio shows sponsored by big companies. So I teach people how to get sponsors to sponsor your internet radio show, even your offline radio show or a podcast.
So Microsoft, I got them to sponsor a show. They paid $45,000 for me to be on the air in Toronto, Canada. It is the fourth largest media market in North America. They paid $3,000 an hour for me to be on the air, and I'm very pleased about that. They actually paid me too which was really cool. But I got to promote my own brand, my own websites. The site is still up where I would send people for affiliate programs. Affiliate programs are links that pay you commission for referring people through them.
Microsoft paid for the show but I would say, go to yourbusinesslinks.com. The name of the show was Your Business. Microsoft took the recordings from the show, put them on their site, the audio recordings. But there are links still today from microsft.com to yourbusinesslinks.com. That was at least two or three years ago.
I was the host of Entrepreneur Magazine's E Biz show. Entrepreneur.com is one of the most visited sites on the planet by entrepreneurs of small businesses. They had links to the radio show; those archives remain.
One of the things you want to do is create content that stays around when you do articles online. EzineArticles.com is a very well known for free publicity; there are other ones. However, they are the leader of the pack. The reason you do that is, every time you write an article in the byline, you put a link to the site that you want to promote. The more links you have in to your site, the more relevance you have in those keyword terms. You want to tag the articles, you want to have a certain amount of keyword within the article. So certainly keyword strength and the percentages there are important. You don't want every other line to be Easter baskets, however.
If you are starting a new website, look into some offline publicity, and see how quickly your site develops.
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