One of the cleverest pieces of marketing is a linking strategy that builds appropriate inbound links to your site - it is low cost and highly effective at driving traffic to your website and can have a dramatic effect on your page ranking (SEO).
Once optimised and with good, relevant content on your site, (content should always be run through Copyscape, to avoid any hint of plagiarism), other websites will want to link to your site, thereby gaining you (and them) better page ranking in the searches your potential customers make for the products and service you have to offer.
Copyscape will check throughout the web and determine if anyone has used your word combinations before. This gives you a chance to make your article unique and make it more acceptable to the search engines in general.
Incoming Links can be a significant element in the strategy to get your web pages listed higher in the search engine results. The real benefit is that people will find your site easily.
One way links from similar websites (with page rank) are the best links to have as they will transfer some extra page rank with Google’s algorithm to your site. Reciprocal links however do not carry as much weight with the search engines but are still useful.
Your website's page ranking will benefit significantly from quality sites, with good page rank, linking to it. To improve your chances for gaining inbound links
1. create a realistic linking strategy,
2. create a link page that makes it easy to link to your site,
3. target external sites from whom you will request links, and
4. submit the site to all the major search engines and as many free directories as you can.
It is important to remember that finding the right sites to link to takes time and that the sites you link to should always be relevant to your site.
Because search engines are a law unto themselves, it is also important to remember that the implementation of a linking strategy should be spread over a period of time so as to avoid any hint that what you are doing might be considered spamming by the search engines, in particular Google.
Also remember, nothing beats having great content.
Author Resource:
Monika writes professional articles on any subject, contact her at Gwbert Lady . This article was written for RHWHSEO Web Design & Search Engine Optimisation .
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