To those near to me, lots of them will have observed that over a matter of a couple of months I have transformed from ignoring social networking to being a huge fan of them for their selling uses. It happened in a flash. Standing in the shop, waiting for my wife, I saw a company present its own Twitter page. So I started investigating it and each day I learn more and become more positive.
I have previously written about how it would appear that Google is going to take more importance in Twitter and other social networks. We can see news results appearing at the top of results listings, along with blog entries that emerge hours after publication. This is momentous for those in need of information. Not so good for those in need of website traffic to keep their businesses booming.
So what do us meek website owners need to do to keep out visitors flowing and our businesses alive and well? The reply is quite straight forward. Join the upheaval! I’ve been telling some of my customers to join in for the last month or two and I’ve seen proof of one of them doing well on Twitter, but countless just aren’t bothering. And it is a shame, for it is absolutely complimentary supplementary exposure to the search engines and maybe extra search engine results!
Take a simple search result. OK, so perhaps you already occur in the top ten, perhaps even the top five. That is indeed the aim. But what if you possibly will get an alternative page in the top five? It is very strenuous to get an extra page from your own website in the top five once more and beginning afresh on a complete new website can be expensive and time consuming. Copying the current site could obliterate it through the duplicate content filter and thinking of an adequate amount of text and optimising the site may well take your eyes off the ball for long enough for you to overlook the previous site and see that drop.
But it is to a certain extent effortless to supplement this work with a Twitter or Facebook page. Create both and each of them can point back to your main website. This means that visitors finding the social networking page can still be redirected to the chief site and search engines might also be passing the effect of page rank earned on the social networking sites to your main site. This may well in point of fact help move your main site up a search result or two.
Then get writing and posting on the social networks. OK, it takes time and you have to keep in mind them. But allocate a bit of time each day to remember to do this and post something interesting to your Facebook wall and Tweet once in a while. There are tools that help you tie these all together that can be very practical and save you a lot of time.
Once you get moving publishing most modern news to your social networks your clients would stay more loyal and you will hopefully locate more new customers, both through the networks and through search engine results.
More about tricks to using Twitter next time.
Author Resource:
Keith writes frequent selling tips on his marketing blog as part of his Web Designer Southport service.
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")