When it comes to graphic design, Norfolk has a team of professional artists and marketing experts who have notched up an alarming number of years between them helping to market and promote a large number of businesses and organisations, across the local area and the wider stage.
They've made a name for themselves, but much more importantly, they've helped make a name for their clients. Because ultimately that's the whole purpose of graphic design, Norwich being a prime example of where this has really been understood.
The problem has often been that graphic design companies will use their clients as a means to expand or develop their own portfolio, promoting their own brand, their own style and their own methods.
But that's doing clients a real injustice, and doing little to help them. Let's understand exactly what is meant by the term graphic design, because the two words are often linked together in such a way that people immediately jump to conclusions about what graphic design means and what graphic designers are trying to do.
The two words, graphic and design mean different things, and each brings its own meanings to the table in order to be linked in such a way that the customer benefits in a tangible way.
Every one of us today is bombarded with logos, brand images, brand names, adverts, visual images, notices, fliers, banners, leaflets and both radio and television adverts, and it's reaching the point where most of us are starting to feel overloaded. In fact, many of us would probably agree we've already reached that point, bought the t-shirt, and waved goodbye as we continue careering into the next barrage of important messages.
There have been many surveys and studies, no two of which have been able to identify an accurate figure for the number of adverts and media messages we are exposed to each day, The lowest figure was 900, although upper figures reach the tens of thousands. A good deal depends on your lifestyle of course.
But the point is that we are bombarded by messages and brands. We have learnt to deal with these by developing an ability to ignore such messages most of the time. Some would say that men have a head start when it comes to ignoring important messages, but we're all now very good at subconsciously filtering these messages out.
However, several million years' worth of evolution has honed our visual perception to a point where it is able to identify, interpret, analyse and assess visual images, pictures and scenes in a split second with no effort on our part at all.
This is why the team who virtually wrote the book on graphic design, Norfolk, spend so much time and effort into thinking about the graphical element. For a brand image or corporate image to work it has to be visual, but in a way which combines simplicity and a concise message. Graphics can often end up being extremely complex, convoluted and dynamic, but these are all too often ignored.
This is a mistake made by many amateur graphic designers, who enjoy demonstrating the latest techniques, the most sophisticated tools and methods, and the most detailed and artistic images. But all too often these become so complex that they are either overlooked, misunderstood or observed, but without the message being conveyed.
A picture may paint a thousand words, but a corporate logo or brand image must convey those thousand words in a split second, otherwise, the whole message is lost. But for graphic design, Norfolk based team Special Design know that it isn't about graphics alone.
The word 'design' can either mean a visual image, pattern or plan, or it can mean a purpose, scheme or intention. Truly professional graphic designers know that graphic design has to combine the visual importance of graphics with both meanings of the word 'design', ensuring that the corporate message is not only highly visual in a simple way, but is also developed with a very fine, focussed sense of purpose and intention, as well as being developed according to a plan.
Graphic design doesn't just happen. Graphic designers don't just doodle until it looks right. If you want to understand what it's really all about, take a look at some of the examples of graphic design, Norfolk, and you'll clearly see visual images which combine simplicity, style and intent, with a message that's clear enough to cut through the barrage, exactly as designed.
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