Uniform resource locator is also well known as URL. It’s a website address for a file on the internet. These URLs cannot contain space or any certain characters and forward slashes cannot be inserted to indicate the different directories. These URLs are supposed to be short and easy to remember. Because of this many companies go for a URL shortener. Many of them don’t know what this is meant for and why it is used.
URL shortener is the process where the lengthy web addresses are shrunk into just a few characters. If the URL is short many audiences are targeted and because of this many people are likely to visit a company website and as the web address would be short they will be easily remembered and the people tend to visit the site again and pass on to other people also if anytime they need it in future. There are lots of benefits of URL shortener like it shrinks the URL and these short URL can be easily linked to any document, videos, pictures or files that are stored on your PC and you just simply share the files with everyone. Twitter URL shortener is the most powerful file sharing tool it accepts all the file formats and sizes. People are very well versed with this URL shortener. Twitter URL shortener is the only service which allows only 140 characters per post and it saves space for further banality. Many companies are also getting into it. Because the shortened URL helps them automatically to check for any mal
icious site. They are also helpful to post blogs and forums.
Always it should be noticed that the URL is associated to the website and it should be email friendly. Using keyword you should try to create private and unique web address which is meaningful and permanent. If the URL is long and it’s very difficult to pass it on as email as it tends to break sometimes and they also cannot be verbalized in a conversation as it is difficult to remember such a long and lengthy URL. Due to all this reason URL shortening service has become popular among everyone who is always surfing through various sites URL shortening has a variety of other features twitter is most popular because it has applications like tracking and metrics.
The URL shortener with tracking system allows tracking figures and traffic of the shortened URL. It actually tracks how many people visited the particular link which the company update it in Google or any other webpage. Many shortening URL services have come up but they are not at all identical in any manner. The basic concept is that to prefer that service which provides a tracking system also. URL shortener with tracking system has few key features like it should be bookmarked as it will avoid copy pasting of URL. For twittering these short URLs are important. When these URLs are short there is a tendency of many people visiting your site and this way the advertisement of the company also becomes fast and it is always on the top of the webpage.
Author Resource:
Sidd Bob is the author of this article on Url shortener with tracking .
Find more information about URL Shortening here.