Creating optimized websites is one thing, but getting your site to show up on the initial page of google requires a lot more. It requires some skills in getting you or your client’s site to get indexed on the first page of google.
Search Engine Marketing is no easy feat and sometimes it can take months before seeing any results of your effort. Google has been one of the major driving forces behind the world wide web and engines like google, many businesses have noticed a considerable positive changes if Google “recognized them. Search engine marketing starts with a person with certain skills this person can change the way a business operates on the net. A search engine marketer does need certain skills to be able to do this job successfully.
First of all you ought to have some information about the internet and how marketing works on the internet. This is also not “internet marketing for dummies” sort of knowledge; you need to be above the average person’s knowledge level about this specific field. People who have an up to date thorough knowledge of the web are most effective when it comes to providing the best Search engine marketing services.
There are generally four skills one as a search engine marketer needs to have but not all necessarily possess each one of these skills. Search Engine Marketers need to have some insight into the four following skill areas.
Web Design: Most of us want a website that will distinguish ourselves from the rest, but the simple truth is, all those fancy menus and animations actually do more harm than good when it comes to search engine marketing. Why do you ask? Google have the things they call spiderbots, these spiderbots are utilized by search engines to search through every one of the websites currently on the net and after scanning each and every site, these spiderbots arrange these sites according to rank. If there are now fancy animations and menu’s this causes the spiderbots to ignore your site and move onto the next website, thus giving your page a lower ranking and sometimes giving your site no ranking at all. HTML coding is thus a significant skill to have, because you as a coder can make the HTML code more spiderbot friendly. In terms of the content of one's site ie your text, this test has to be of a top quality of English as these spiderbots also check your websites text and checks to see if it is up to standard.
The final and final skill we need is fairly obvious and that's our marketing skills. We have been promoting and marketing our sites so we need to have solid marketing secrets to be able to promote and market our site. You as a marketer need to know very well what exactly your company is selling and what areas and keywords you can use to promote it. You may be selling glow in the dark toilet paper but if you're promoting the keyword “glow in the dark toilet paper”, there's a chance you're on the first page of google, but what if you search “toilet paper”; you could find your site then has no ranking.
Search Engine Marketing is no easy feat and if you take into account the above mentioned skills, you need to see faster results. The internet is continually changing and therefore it is imperative that as the search engines marketer you stay up to date with what is happening on the globe of the internet.
Author Resource:
Verne Eliasov is the owner of Web Smart, a company that specializes in Search Engine Marketing campaigns for small to medium business owners in South Africa and helps them to get a positive return on investment on their website. For more information, visit http://www.web-smart.co.za
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