If you are a business owner still employing traditional marketing strategies such as TV advertising, radio promotions and print advertising, you are missing out on the most effective methods of marketing - online marketing. With online marketing, you can choose to hire professional online marketers or do it yourself. Doing it your way is free whilst hiring a professional online marketer is a bit pricey. If you have no time to learn the basics of free and effective online strategies then it is best to get the assistance of an experienced and reliable freelance marketing service individual or online marketing service company. But if you would like to try it for yourself, here is how somebody with very little technical skills can excel in online marketing.
Before engaging your business in online marketing, identify your goals and objectives. Write down the results that you want to achieve and define the duration of your project so you can evaluate the results. So where and how do you start? Start participating in social networking with a lot of followers such as Facebook, Twitter and LinkdIn.
These social media sites are user-friendly with simple user interfaces. You can post simple information about your business events and invite people to participate. If you are not sure how to begin, ask a friend or an employee and someone will definitely be a member of either Twitter or Facebook. Many people and business owners are hooked on the sites which is why these social media sites are considered one of the most powerful online marketing strategies. Best of all, joining is free. You can connect with many potential customers in these social media sites and grow you customer database. If you have an existing database of walk in customers, you can invite them to join your network in Twitter and Facebook which will help your network to go viral within a few months.
Another free online marketing method that you can do all by yourself is writing informative articles about your products or services. Write valuable articles with tips, strategies, product awareness and other feature articles that you can think of that are related to your line of business. Submit these articles to free article submission sites such as Ezine Articles, ArticleBase and other similar services which will help to increase your online visibility. To get the level of results that you want to achieve, always keep track of the results and know other techniques that will strengthen what you have started. Creating your own blog with the use of free blog site services such as Wordpress and Blogger.com further increase your chance of acquiring new customers who will eventually become your buyers.
Ask an employee to do the job of maintaining your social media sites rather than hire an expert marketer. Remember your goal - is it more customers in 3 months? I think it is.
Author Resource:
Darren Dutton is the author of this article on Digital Marketing Techniques .
Find more information about Improving Conversion Rates here.
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