The USB Pen has grown from an little known item that technical geeks possessed and showed off to us lesser mortals to an item that any person and everyone carries. From students and teachers to the average person on the street, all and sundry can carry them. So they are an outstanding promotional opportunity.
But if you are sorting a USB drive for your advertising activities, what is there to think about?
Well, the answer is probably not that much, unless you want to make it a really first-rate product. Call up any suitable printing business, order the basic model of flash pen and give them your logo. Then the advertising can start.
But these minute tools are a lot more powerful than that. Why not take the chance to get a lot more value from this admirable device?
First, do you possess a product catalogue or guidebook? If so than this can be preloaded onto the flash drive before it leaves the printers. Want to make sure that they keep the catalogue? Then the information on the USB Pen can be protected so that it is not writable, so it sits on part of the stick that there is no admission to, other than reading it.
Next, why not get it shaped instead of just going for the basic model? The tool can be formed into almost any shape that you desire it to be. Whether that is a shape that matches your logo or represents the product you sell is up to you. For transport firms you can use a lorry, or a football for a sports company.
Add to the device something to make it more helpful. For example, a lanyard so that it can be hung round the necks of the receiver and it is simple to keep it with them. Maybe even customise the lanyard with your logo in addition for extra impact?
Or various of these can also include handy tools such as lazer pens. These can be very eye catching, literally, but by adding a tool to an already useful device, you are increasing the chance that the receiver keeps and uses the gift for a long time.
And do not overlook that the USB Pen does not just need to be printed on one side. You can have printing on both sides of the stick, which means that you are doubling the publicity. Or you can even team up with someone else and print a alternative message on the opposite side.
And lastly, if you are organising an event for which you expect to give out printed gifts, then it is well worth getting a flash drive printed up with a appropriate logo and loading onto it the agenda of the gathering or event, or even just recording on there the contents of slides of guest speakers.
This may seem a waste of time, but with the prolofication of the Netbook and laptops being so manageable, there is a decent probability that a lot of your attendees will have computing power at the fingertips and be able to follow the documentation throughout the event.
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