The first term you'll need to learn in connection with SEO is "keyword". In this introduction, we're going to go over how keywords relate to search engine page rankings. This is information which is applicable to any website, no matter what business you're in - or even if you're in business at all.
There are five things we should address first:
SEO Networker Tip No. 1 - Search Engines Rank Web Pages not Websites
A common misconception many people have when building a website and developing the content for it, is that search engines pick up the website as a unit. This is not the case. Search engines actually scan and rank individual pages. Therefore, the content on each page should be developed with this in mind. Each page should have a narrow focus using one keyword or keyword phrase. It should have a title, description and keyword meta tags that are unique to that particular page. You can use several keywords together if they are combined in a way that someone might use them to search for your site, but you may want to create a separate page for the combination instead.
SEO Networker Tip No. 2 - Remember That You're Making Your Site For Readers, Not Search Engines
It's great to have a high page ranking in the search engines, sure - but always remember that your audience is not the search engines. You could come in on the first page of search results, but all the SEO in the world isn't going to help you actually close the deal (or if your site is not commercially oriented, get visitors to return). While you should be focused on getting into the top of the search engine rankings, don't do so at the expense of providing visitors with the quality content they're looking for.
SEO Networker Tip No. 3 - Don't Try To Optimize Your Site For Too Many Different Keywords
A website should be optimized for five to ten keywords only. Always include the keywords in your meta tags. If your content is good and supports your keywords you will move up in search engine results and page rankings for the particular keywords. Keep in mind that is better to have one page with a number one ranking than three or four with only second and third rankings.
SEO Networker Tip No. 4 - Keep Your Content High Quality And Update Often
When you add new content to your site, the search engines will scan it and re-index it, and this is extremely beneficial to your page rankings. New content also keeps your readers interested and that is your most important objective. Keep the content relevant, interesting and enjoyable for your readers. They are the most important element in the equation.
SEO Networker Tip No. 5 - Links to Your Site are Very Important
Search engines like a site that has many incoming links to other sites, particularly if the linked site is a popular one. Therefore, it is important to develop links from other sites that have similar content. It is not a good idea to rush out and set up a whole bunch of links all at once. Links that develop slowly and naturally over time are most impressive to search engines.
Author Resource:
Confused? Overwhelmed? Watch This FREE Video Training - SEO Fundamentals Made Stupid Simple... The SEO Networker Mastermind Experts Raymond Fong and Ferny Ceballos Will Show You How You Can Dominate The Top 10 Spots On Google Search Results For ANY MLM Keyword. Period.
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