There are heaps of advertising items on the market today. Some become children whereas others suit businessmen. We look at the 5 steps to getting the best promotional items for your money.
1 - Is the merchandise in the correct price range? If the merchandise is too expensive, then it will blow your advertising budget. But, it is also correct that a product that is too cheap is not a good idea.
Take for instance printed offerings that are being used as rewards. If you are just giving out a handful of prizes, then giving a present that is cut-rate will not have the desired effect and will look incredibly mean. But if the product is too dear, then the marketing account might not cover adequate items.
2 - Does it give the appropriate impression? Again, the price will be reflected in this, but a prize for a handful of top sales executives should not be a USB drive. But, if you are mass selling through cut-rate giveaways, crystal trophies might be eye catching, but again do not give the feel,
Also the design and feel are central and can add to or take away from the present. By selecting a classy metal pen over a similarly priced plastic pen, you give an air of something distinctive. Add a barrell colour that compliments the logo colour scheme and you can produce a gift to be really proud of.
3 - Is the gift appropriate for your supply method? Maybe you are sorting an awards evening and photographing the recipients after the occasion. Standing there holding their platinum plated parker pens may look good, but will the awards be detectable on the photograph? On the other hand, if you are standing at a trade fair giving out items to passing trade, then something large will be bulky to handle and small keyrings and pens are maybe the best solution.
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You also have to {consider|think about|mull over|reflect on|deliberate{ getting the items to the point of supply. Small items are brilliant for posting out, handing out at trade fairs or giving to consumers currently buying in a shop.
4 - Does the item have as much as necessary printing area? A pen, although a very in style logo product, only has a small bit of printing area. Fine if you just desire to give out your principal contact details such as a website address or telephone number. But if you want to add in a full colour logo, a message and your details, then pens are not likely to please your needs. Maybe a credit card shaped logo USB drive would be better, since it has rather a large printing area.
5 - Does it allure to your audience? Printed bugs are admirable for those that like them, but if you want businessmen to keep the item to hand, another time a USB drive is probably a far superior idea. Give the person something that they may want and they are considerably more likely to keep it, use it and be more conscious of your message printed on it.
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