OK, so what is this all about? It is relatively simply about employing free social network sites to promote your online business, website or services. Sign up to a free service and, within the restrictions of what they consent to, you can be pushing your business.
One such technique is evidently Facebook. The owners of this website have generated a special type of account for business holders to sign up to. WIth so many individuals using Facebook it is quite easy to get existing customers to become fans of yours. They can then keep up with your latest news, offers and goings on through Facebook.
With the quantity of times that users of this system log on to view their messages, by posting repeated information your messages will be on show to them recurrently, for just the effort of making a few simple posts, or writing on the wall as it is known.
The big benefit of this sort of advertising work is that it is totally free and you are giving the people what they want. They are visiting Facebook to read about what other people are doing and you are telling them what it is you are offering. They are thus receptive to reading messages, so are probable to see and read what it is you have to say. You are hitting them with a fitting message just at the point they want to read it. And this is free!
Twitter is just as good and useful, but I have also experimented with this heaps more on the technical side. Here you are just posting tiny messages of up to 140 characters at a time - the equivalent length as a standard mobile phone text message.
People searching Twitter might happen across your messages, Tweets as they are known. If they are interested in what you have to say they might follow you and it is frequently courtesy to follow them back. Others may follow you because they have noticed that you have analogous interests or because they currently know about you. Some will follow you in the hope you follow them back so that they can endorse their message to you, showing that the marketing system works.
When you set-up a Twitter account it is imperative to find a few suitable people to follow. Once you start following people and Tweeting, people are more apt to find and follow you. It is these people that are reading your Tweets and possibly starting to buy your products.
But as well as the direct marketing, search engines will also see the posts and any links you include. It is a way of directing search engines into your site, one more reason to have a go at social networking.
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These techniques are both free to use and well worth having a go at. If you have not before now tried one, sign up now to see how they might improve your business. If you want to know more about social network marketing or are in need of some affordable website promotion ideas, just call across to the website. It is full of unique ideas.