Carnegie alleged there is only one method to make anybody to do anything - by making the person want to do it. How can you persuade users to reveal good things about you and provide you referrals? By giving them what they and all human beings crave: honest and sincere appreciation.
The Two Special Words
The big secret of dealing with people (or purchasers) is repeatedly disregarded or forgotten. It’s merely saying “thank you” constantly, in person and, above all, from the bottom of your heart. These two words work advertising and marketing magic because purchasers want to feel significant.
Saying “thank you” is an act of kindness, besides. But don’t say “thank you” for the sake of flattery. It have to be sincere. As Ralph Waldo Emerson a long time ago said, “You can never say anything but what you are.”
Thank You” Promotes Referrals
The uncertainty of referrals can be bewildering. Can you have power over them? No. Can you manipulate them? Certainly.
First you ought to present a helpful product or service for consumers. (You’re already doing this, right?) But perhaps you can make an still larger diversity in their minds by your continuous interest after you’ve delivered the manufactured goods or service.
All shopper has a diverse level of satisfaction with your products and services. Nonetheless, all potential consumers to whom you say “thank you” are content that they’re important to you. This can determine if you’ll prolong a connection with them and get referrals.
Thank You” as Direct Mail or E-mail
If you’ve in no way used direct mail and are considering it, launch a thank-you correspondence program. If you’ve used direct mail or e-mail but haven’t sent thank-you letters or e-mails, start now.
The thank-you letter or e-mail to your users is targeted (you know them, they know you), personal and effective. It’s guaranteed to receive a positive response.
In addition, it’s a lovely surprise if it’s snail mail. They see your envelope. They suppose, this must be something meant for me to go through, to sign, or worse a bill. Surprise! They’re cherished; they’re important. And you’re the one telling them so.
Jot down a thank-you note or e-mail at every opportunity. But don’t mail one with an invoice or other correspondence. Always mail it alone.
Writing the Thank-You Letter or E-mail
The idea behind a thank-you letter or e-mail may appear simple, but writing one can be tricky. Here are 9 tricks for writing a charming thank-you letter or e-mail:
1. Keep it brief. A half dozen lines (or less) are ample.
2. Make it sincere. This is crucial. If you aren’t vigilant, it can appear awkward, even when you’re trying to be sincere.
3. Start with “thank you.” Dear Ms. Johnson (or first name, if proper): Thank you for …
4. Make the tone friendly, but professional. Be sociable, but keep it businesslike.
5. Reinforce a positive. Jog their remembrance of a positive aspect of the association.
6. Put forward your nonstop support. If I can facilitate, please call …
7. End with “thank you.” Thanks again for …
8. Use an fitting closing. Sincerely, Best regards.
9. No hidden motive. Make it a untainted “thank you,” otherwise sincerity is jeopardized.
Remember: Saying “thank you” is part of building solid client associations over time. Use these two magic expressions persistently and watch your repeat business and referrals develop.
Author Resource:
Get more information about how to generate more referrals and how to create more business for your product and services. Go to Phoenix
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