Web 2.0 marketing and advertising is the latest marketing tool that has resulted from the extremely interactive websites on the Internet. With the emergence of social networking sites, forums, blogs, vlogs and equivalent features, affiliate marketers have acquired access to many platforms for their products and services to be established without taking on much expenditure. Before dealing with the merits of web 2.0 advertising, let's take a look at the many modes of Web 2.0 that can be employed for marketing.
Web 2.0 Advertising – The Types
The first way of promoting your products or services using web 2.0, is to place articles on social networking sites, forums and blogs. There are numerous social networking sites that you can use for this purpose. Bizpreneur and Bizzyblogs are among the most prominent ones. There are countless other blogs that you can use as an area for web 2.0 advertising.
You can either put text only articles on these sites or articles accompanied with pictures. You can also use video blogging (vlogging) to advertise your products. You can place videos of your products depicting their features on these vlogs. The most popular vlogs include YouTube and Google Video.
The Advantages Of Web 2.0 Advertising
The biggest advantage of using web 2.0 advertising is its potential to provide you with an enormous audience. The social networking websites and blogs receive millions of hits a day. Just imagine the number of people who'll get to know about your product. If your article isn't too loud on the selling part, most people are usually receptive to information pertaining to products and services. If they find your product appealing, they'll sometimes mention it in their blogs or other forums that they access. Thus, your audience multiplies and your products get significant word-of-mouth publicity. Not only this, you can create a blog for your company, inviting your customers to give candid opinions on your products. People are for the most part honest in their praise and/or criticism.
While praise carries its obvious value for you, criticism helps you improve upon the quality of your product. The areas where you're weak can be identified, and steps can be taken to strengthen the same. Though it progresses at a slow pace, web 2.0 advertising helps you to develop a loyal and staunch customer base, and this increased publicity is free.
Web 2.0 Advertising – The Disadvantages
Even though web 2.0 advertising provides you with a large number of names and e-mail addressees, the results take a long time to materialize in the form of sales. Also, direct marketing hasn't yet caught up in this mode of advertising. You can only put so many informational articles on social networking sites and blogs.
The incredible publicity and the huge viewer ship that you gain by placing articles about your products on various Web 2.0 based websites is phenomenal. The companies that make use of this facility definitely have an edge over those that don't avail themselves of this feature.
Author Resource:
Charles McDuffie is an article writer and businessperson for ASB Enterprises, an ongoing educational and business enhancement venture showing individuals how to generate business achievements in home-based businesses and affiliate programs. Visit his website at: http://www.legacyofwealth.com
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