What makes an ebook a best seller? Is the content the only thing that matters or are there other critical factors that influence the selling of your e book? Well, in most cases the readers decide the fate of a book. But, sometimes, it is the writer who can give that extra effort to popularize his book among the readers and boost its sales. If you have developed your own ebook, you can follow the following methods to increase your sales online.
Topic that readers hook up to Selecting a topic that people discuss about, look for and want to read is the most important criteria that determine the selling of your ebook. Often, writers fail to pick a subject that interests their readers. If you genuinely want to satisfy the craving of your readers you need to research a lot before zero in on a subject.
Understanding about the online audience Although your electronic book has content that people want, you must understand that not all type of `most discussed` subject do well online. Therefore, it is crucial to understand if your online audience is willing to pay for what you offer. Ezines and forums are the best place survey and find ideas.
Relevant images What really affect the sales of your ebook are poor looking cover and cheap graphics. Either choose professional looking relevant images, or don`t have images at all. Pictures are worth thousands of words and you should select them carefully. If you are not good at web graphic design, you have other options like using cover templates, buying ecover software or hiring a professional graphic designer.
A domain name for ebook Have you ever thought of making your e book special and stand out among others? Well, get a domain name for it and create a website under a reliable web hosting service. Make sure you have a control over your domain so that you have the authority to change your web host whenever you want. It is also important to select a web hosting service that provides 24/7 customer support.
Effective marketing strategy It is not wise to rely only on free classified sites to get traffic. You need a strong marketing strategy to sell your electronic book. In a nutshell, it is really essential to reach out to your target audience. Article marketing has been proven effective for many writers. And the good thing is that you don`t have to develop the articles from scratch; a part of the book, an excerpt is enough to write content for marketing. You can also opt for paid advertisements. Write effective sales letter and distribute among your target audience. However, you need to promote your ebook continuously across the web to receive huge traffic and increase sales.
Convenient payment procedures The payment procedure has a lot to do with sales of your e book. Make sure that you have a reliable process of taking order and receiving payment. Offer your readers options for payment. However, important matter of consideration is to look for a reputable payment processor for easy access to account, real time stats, 24/7 customer service and prompt payment.
Follow up with visitors You will find many visitors of your ebook who will not buy the book right away. You need to follow them up and apply your marketing strategies such as offering free samples or a trial version of your e book. Offering a free subscription to your ezine is also a great idea.
There are many factors that decide conversion rate of visitors to your e book, and each individual factor has its own importance.
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