Ranking issue 1: Website Ease of access
It doesn't make sense to optimize your net pages if search engines cannot access your web pages:
* Your robots.txt file should allow search engines to visit your internet pages. If your robots.txt file contains errors then many search engines won't list your website.
* The HTML code of your web pages ought to be error-free and your web server should return the correct response code. The contents of your internet pages ought to be readable to go looking engine spiders. Details will be found here.
Before you start to optimize your internet pages, check if search engines will read your internet page content. You'll try this with IBP's spider simulator. Double-check your robots.txt.
Ranking factor two: Web site Architecture
Google needs to indicate relevant websites in the search results. Your website should not be a collection of random internet pages. If you want to get high 10 rankings on Google, the pages of your web site ought to be related.
Your net pages should show Google that your website is relevant to a certain topic. All pages of your web site ought to be linked. If possible, web surfers should reach any page of your web site with a maximum of 3 clicks.
The associations and therefore the directory structure of your web site ought to build it simple to go looking engines to categorize the contents of your web site.
Ranking factor three: Keywords
Selecting the right keywords is one of the foremost vital steps. If you decide on the incorrect keywords, you will not succeed together with your campaign.
* Optimize completely different pages of your website for different keyphrases. The additional pages of your website you optimize, the better.
* Begin with terribly targeted keyphrases that consists of the many words, for instance "realize cheap hotels in brussels".
* When you've got high rankings for these targeted keyphrases, proceed with more general keywords like "hotels in brussels".
* When you have prime rankings for these keyphrases, you'll proceed with terribly general keywords like "hotels".
Normally, targeted keywords and phrases have a much higher conversion rate than general keywords, i.e. you'll get additional sales per visitor with "realize cheap hotels in brussels" than with "hotels".
Additionally assume about the sort of visitor that you simply attract with a keyword. Are these individuals inquisitive about info or do they want to buy?
Use IBP's comprehensive keyword tools to seek out the keywords that can work best together with your site. You'll be able to find further information on how to seek out the right keyword kind in the IBP manual (PDF).
Ranking issue 4: Content
Your website won't get high rankings on Google if it only offers articles and affiliate associations that may be found on dozens of alternative web pages.
Separate your web site from the remainder by making unique and trustworthy content. Write your own articles about the subject of your website, publish them on your own website and make your web site a helpful resource.
Ranking factor 5: associations from alternative websites
It's not attainable to get high rankings on Google without having links from alternative websites.
The a lot of associations point to your web site, the more doubtless it's that your web site gets smart positions in Google's search results. The links to your web site should be from trusted internet websites.
If a net page that links to you is related to your own web site then the effect of that link on the search engine rankings of your website is above the effect of an unrelated link.
It additionally helps if social bookmark web pages link to your web site. If many folks bookmark your website on public bookmark sites, then this is an indication that your website may deserve high rankings.
A little error in one part can destroy your effects in all other ranking elements. For that reason, it is vital to use the proper strategy when optimizing your web site.
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