A web site will live or die by its visitors. If you do not get enough people coming to your website every week, then orders, commissions, newsletter subscriptions and so on will be down and your profitability will decline, possibly into a loss making venture.So what can you be doing to maximise your visitors levels? Well, you basically have to look at two key aspects. First, what you can do to drive new visitors to your web site and second, what you can do to lure these traffic back and get them to visit more pages.
Most people will think of the first part of this when looking to maximise traffic - how to get more brand new visitors onto the website. But these are the expensive visitors - numerous work has to be done to get these onto your site. Once they are there, convincing them to browse more pages and come back in the future is cheap - maybe a small offer, but that is round it.
Finding New Traffic
So what should you be doing to attract people to come to visit your site in the first place? The obvious answer to this is paid advertising. The most popular of the paid marketing schemes is probably Google's Adwords, where you bid on keywords and pay every time that someone clicks on your advert. However, this is very expensive if you are not careful around your keywords and can be very disappointing. But in contrast to other paid schemes, such as banner adverts and popunders, the success rate is a lot higher.
My own liking is for article writing and there is an argument that if you cannot write sufficient articles yourself, it would actually be cheaper to hire a ghost writer to construct them than to buy pay per click adverts. My own data for article writing do back this up! If I had paid a PPC system for all of the visitors I have received through article writing, it would have cost me a lot more than paying someone to write the articles. Best of all, they have been free as I have written them all for myself.
Retaining Present Visitors
Retaining visitors is just as important as, if not more vital than, finding new visitors. If a little work convinces an existing reader to return, then that is as good as a new visitor. But on their return trip they are coming knowing the site already, making them more possible to buy from you. So what tricks do we have up our sleeves here?
Well, for a start, check out your page navigation. When the reader gets to the bottom of the content or product description, can they straightforwardly find another similar product to look at if they are not pleased with this one or can they find a further page of content to read of a similar nature? Both are essential tricks to maximising the return of money spent gaining new visitors. Also, for sites, look at showing your most popular posts or those posts that generate the most comments. Both are important in getting traffic to look at another page, a decision which could just be the catalyst to making them a fan of your web site and return loads of times over.
Whatever methods you decide to use to encourage visitors over to your site,make sure that you are using a mixture of attracting visitors and then when they arrive getting them to stay on your web site.
Author Resource:
If you want to know more about finding website visitors, call over to our website - http://www.realwebtraffic.co.uk . There you will find load more ideas, and you can get yourself a free copy of our real web traffic ebook .
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