Since the media revolution brought by the Internet, service providers and manufacturers strive really hard to advertise for their businesses on the Internet. And what other way better than online advertising is there? Pay per click advertising makes one of the many forms of marketing a service or product on the world wide web. The basis for the online advertising system is the posting of ads on networks, blogs and search result pages to make a business known.
The concept of pay per click advertising indicates that advert agents pay the host web site or blog for every click or access to the ad. As such, the ad may not be clicked at all, so of course there will be no money transaction between the host and the advertising company. In the case of web sites that focus on informative content, the charge per click is fixed regardless of the how many times it gets accessed.
In the case of search engines, things with pay per click advertising get a little more complicated than with web sites because the system functions differently and advertisers have to go through a type of auction for the relevant keywords that would match their target markets; this means keyword bidding and the higher bidder wins. On the other hand, web sites rely on the list of phrases and keywords given by the advertiser in order to show an ad and the fixed charge makes it all easier.
If a certain keyword or phrase is introduced by the person viewing the site, the web page recognizes it and automatically shows the pay per click advertising links as there would be higher chances of gaining click-worth money. Also knowns as sponsored links, such adverts can be found almost anywhere on the world wide web.
The level of competition between the various pay per click advertising systems is huge and unparalleled. Three of the most important providers of such ads are Microsoft adCenter, Yahoo! Search Marketing and Google AdWords. The amount of money that the advertisers bid for a keyword or a phrase that would trigger the ad may vary depending on each search engine and on how big the competition is for that particular keyword.
There is also a bit of trouble with pay per click advertising as there is with anything involving finance and security over the Internet. There may be dishonest web developers and there may be the risk of abusive clicks; however, search engines that care about their customers are constantly implementing new new systems or updating the already installed ones meant to guard advertisers against these abuses.
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