Webster’s defines Copywriting as a writer of copy for advertisements or promotion releases.
Leaders in the network marketing industry will tell you that copywriting is a core ability that needs to be mastered for massive success.
True Copywriting Mastery is developed over time. As you invest time learning and implementing copywriting into your advertising and marketing materials, the more you'll develop the skills and reap its rewards.
I want to dedicate this blog entry to providing you with a seven Copywriting tips, ten Magical Copywriting words and The Hundred Greatest Headlines of All-Time. So, let’s start.
Copywriting Tips
1. KISS, Keep It Simple Stupid is your best strategy to reach the masses.
2. The use of older and shorter words is recommended as you want to be understood by a wide audience. Said another way, communicate at the lowest possible grade level.
3. You may be wondering, how do I find out what grade level I am writing at? In Microsoft Word, you can go to the tools menu, click on options, under spelling and grammar, and look for show readability index. Your copy of Microsoft Word may be slightly different, however you get the main idea.
4. As you write your copy you should think about the prospect and not your product. People don’t care how much you know, until they know how much you care. When your focus is on their problem and not your product, you will connect with that prospect and multiply your sales.
5. Make sure that your copy identifies and solves their problem. Think of the Radio Shack slogan, “You've got questions, we've got answers.” Remind them of their pain and reveal the solution to solving their problem as people respond more to pain than they do pleasure.
6. Back up the claims that you make as nobody buys unless they have belief.
7. Each day we are flooded with e-mails promoting different deals and programs etc. Create a folder and save all of the subject lines, headlines and ads that catch your attention and use them as templates for your future Copywriting needs.
10 Magical Copywriting Words that help your copy have a deeper emotional reach
1. Free - captures your curiosity and attention. A funny example to illustrate the power of the word free is a story my youngest daughter relayed to me as she worked part time at a local Dunkin' Donuts that offered free WiFi service. I can’t tell you how many Senior Citizens, while ordering would request to be given their Free Wi-Fi.
2. You and You’re - Passes ownership to the reader and increases your conversion rates.
3, 4 & 5. Announcing, introducing and new - are Newscast words that refer to something happening now that was not happening before.
6. Secret, Secrets - Are words that increase the intrigue and curiosity factor.
7. How to - People love learning and how to do X, Y & Z.
8. Guarantee, Guaranteed - these words provide a feeling of security reassurance and comfort.
9. Magic, magical - these words appeal to and excite the brain.
10. Easy - Everyone loves easy. Just think about the popularity of the Staples Easy button.
Next, you can create a swipe file from the100 Greatest Headlines of All-Time. A swipe file is tip 7, a compilation of entries and items that you can use as a guide or template and not a word for word heist. To download your copy, go to the link to my blog in the author's resource box.
Author Resource:
Mario Garcia is an Attraction Marketing Coach focused on sharing proven systems for empowering you to reach unlimited levels of success in your business.
To learn how to implement an attraction marketing system into your business that will generate 50-75 leads per day on autopilot, using little to no investment techniques such as article, video and social media marketing visit us at
http://www.MLMSuccessTrainingSystem.com and http://learnwithmariogarcia.com/effective-copywriting-salesmanship-in-print
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