Google has designed a very effective internet marketing strategy in AdWords advertising. Based on the concept of keywords, the idea involves intelligent placement of ads on relevant websites, so as to ensure that only the most highly targeted traffic is directed your way through those ads. You have the option of both text ads or banner ads. Google has specified size parameters, and your ad units must abide by those parameters. Text ads must consist of 2 lines of text, along with a header line.
The Quality Is In The Keyword!
No matter what you eventually sell on your website - whether it's a complete product range regarding something, or some services, or even a simple affiliate marketing plan - you must have quality content on your website. The quality of your website content determines the price of your AdWords advertising. It also determines the amount of revenue generated by the hits resulting directly from this advertising.
It might seem like a good idea to use a misleading keyword phrase in your Google AdWords campaign in order to direct more traffic towards your website. But always remember internet surfers aren't stupid, and they know what they're looking for.
And if your AdWords advertising says you're selling carpets, but there's no mention of carpets anywhere on your website, your visitors won't convert into customers just because they've reached your website, so they might as well buy something.
On the contrary, this kind of misleading AdWords advertising can have the very opposite effect. It can completely destroy your brand reputation and market credibility. It can cause the search engines to hate you. It can even lead to a "Google Slap", which is what happens when Google increases your bid prices for keywords because of irrelevant website content and low page ranks on the search engines.
The Targeted Audience
The importance of relevant keywords can't be emphasized enough in making your Google AdWords campaign a successful marketing venture. Internet surfers like websites that provide what they advertise. Even more important is that your ads should be relevant to the particular market segment you're targeting.
For example, if you're selling health products related to asthma, mention something about the discomfort experienced by asthmatics - in such a way that it touches an emotional chord inside them somewhere, compelling them to check out what you've got to offer.
Most Internet marketers are still unable to make optimum use of AdWords advertising. As a result, they simply end up paying unnecessary costs without sufficient conversions into revenues. Moreover, the bid prices of the AdWords also goes up, if the landing page of your website isn't completely related to the keywords used.
If you make use of the simple tips provided above, you can easily gain a pretty decent advantage over your competitors, with increased revenues and a reduced cost of advertising.
Author Resource:
Charles McDuffie is an article writer and businessperson for ASB Enterprises, an ongoing educational and business enhancement venture showing individuals how to generate business achievements in home-based businesses and affiliate programs. Visit his website at: http://www.legacyofwealth.com
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