For many individuals, the idea of capsulized food™ usually brings to mind images of space travelers eating meals condensed into a compact pill. However, in modern-day reality, things are quite different. Capsulized foods are one of the most innovative nutritional advancements in recent memory, and will soon become a significant – and highly valued – concept among the healthy eating community.
Capsulized foods are completely shifting the way the world eats and to appreciate how they are doing this it is vital to see what the use of capsulized foods was intended to resolve. In a word, that problem is: lack.
In spite of the increasing awareness of eating healthy, most attempts to provide people with healthy meal and nutritional products undergo some kind of ‘lack’.
There is a lack of convenience. Most foods aren't packaged for convenience and those that are are oftentimes stuffed with artificial ingredients and heavily processed. And, preparing meals often requires a luxury of time lots of consumers don't have.
There is a lack of portability. This is a direct extension of convenience. Though a full-course meal might provide the proper quantity of low glycemic carbohydrates, unsaturated fats, and complete proteins, it is usually tethered to the kitchen table.
There's a lack of sources. Our world is abundant with natural and processed foods. Yet, finding the correct combination of those foods to fulfill our dietary needs is difficult for many. The array of choices adds to the confusion, and typically the food selections we want aren't available to us. Whether or not one is on a low carbohydrate, low fat, or isometric diet, finding the proper foods and incorporating them into our daily lifestyle requires effort.
There is a lack of nutrient-density. This refers to the quantity of nutrition within a given food. For example, a soft pretzel weighing 60 grams has a low density of nutrition, whereas an egg also weighing 60 grams has a high density of nutrition. Ounce for ounce, many processed foods possess less nutritional value (or, density) than whole foods such as fruits and vegetables. But, many processed foods have great merit since they do provide dense nutrition in a very small amount of food. Identifiying foods that are rich and low in nutrients is the problemhere.
It's within this condition of lack that capsulized foods offer real eating solutions.. Generally referred to as “compact liquid foods”, capsulized foods are very portable, need no preparation time at all, and travel easily because of their small, sturdy, and light-weight containers. At the same time, capsulized foods are liquefied, which allows them to be rapidly consumed. This is of primary importance to eaters who simply don't have time to cook and then sit through a traditional meal. Capsulized foods are also extremely rich in nutrients, and in fact provide the best nutritional value per fluid ounce of any food product on the market. As such, capsulized foods efficiently solve the lack of convenience, portability, and nutrition-density in a single, cost-effective eating solution.
Nonetheless there's another key aspect of capsulized foods that must be present; in fact, it's arguably the most important aspect of all: taste[i].
Analysis has proven that nutritional supplements of any sort will simply not have an enduring impact if taste is not a primary design consideration. True, whereas individuals are willing to tolerate foul-tasting cough medication, they only do so because the frequency is a few times per year. Eating, however, is an activity – and for many, a pleasant activity – that people engage in every day; many times each day, in fact. Asking individuals to tolerate unpalatable nutritional foods is simply not a sensible expectation, and for years, any attempt to create capsulized food has been unable to overcome this hurdle. That is, until very recently. Manufacturers nowadays understand that in order to develop a capsulized food – a food which will become a staple in consumer diets -- taste is paramount.
Capsulized foods usually offer a whole macronutrient- and micronutrient-enriched meal in only a few liquid ounces. This allows consumers to go from hungry to satiated, and from undernourished to nourished in less than five seconds. And at around 100 to two hundred calories, capsulized foods are appropriate for those on calorie-reduced diets, or people who simply need to maintain their weight.
The defining target market for nutritional supplements is not elite athletes, but the millions of everyday individuals who have been exposed, some since birth, to sugary cereals, fast foods, potato chips, candy bars, and caffeinated soft drinks[ii]. This broad group of consumers is interested in healthy selections, but has proven its absolute power in punishing products that fail to achieve the lofty bar set by taste buds. They also demand convenience, and capsulized foods deliver.
Eaters can now, through capsulized foods, fancy the convenience, portability, nutritional-density, and taste that they have demanded for decades. This bodes well for not only the present generation, but future generations as well, who can have access to capsulized foods as viable and intelligent eating options.
[ii] Source: “Sports Drinks and Energy Bars: Fuelling the Couch Potato”. Kalorama Information.
http://www.kaloramainformation.com/editor/viewcontent.asp?prid=373
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About Protica Research
Founded in 2001, Protica Research (Protica, Inc.) is a nutritional research firm specializing in the development of capsulized foods (dense nutrition in compact liquid and food forms). Protica manufactures Profect (www.profect.com), IsoMetric, Pediagro, Fruitasia and more than 100 other brands in its GMP-certified, 250,000 square foot facility. One area of specialty is the manufacturing of Medicare-approved, whey protein liquid for weight loss surgery patients.
You can learn more about Protica at www.protica.com - Copyright - Protica Research