Take this as an article of warning. You must research what keywords you are targeting or you may be wasting your time. This sounds so simple, but I have had several customers have a problem with this. I got an email from a customer one day that raved about how my education got her to the top of Google, but she couldn't figure out why there was no traffic.
A number one position in Google does not mean a load of traffic, especially if nobody is searching for the words. Take my company name for instance. I rank number one for the name of almost every one of my websites, but only on a few of them do those keywords bring me traffic. Very few people are searching for my company name. If that is what I would have targeted then I would have no traffic at all.
Using a tool like the Google Adwords Keyword tool can tell you words that people are searching for. Getting rankings for these words is excellent compared to purchasing them on adwords. But if you just guess at the keywords you are targeting then you are opening yourself up for wasting a lot of time to draw very little traffic. The fact is you can find words that are searched for that are pretty easy to rank for.
I always hit up the Google Adwords keyword tool and find words that are searched for between 30,000 and 100,000 a month. I like to set a goal of having 1000 visits per day. You can't really go wrong with that number of visits per day. If you can't convert some sales out of 1000 visits per day then there is some issue with your target audience or the website itself.
The goal of SEO is to take advantage of all the free traffic you can get. So go out and find some keywords that will bring you traffic first. There is no point in ranking number one for a word that does not bring traffic. If you are going to do this then you might as well have a business with no product as nobody will ever find you. SEO is pretty easy, but if you aren't choosing the right keywords then you will never see good results.
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