The term Niche marketing is bandied about by online marketers like it's the cure for all ills. You can't turn around in one of those heavily trafficked internet seminars where thousands meet to "find the cure" without running into half a dozen splinter groups discussing the merits/demerits ( but mostly merits ) of tightly focused Niche marketing.
And for the rest of us - What is Niche Marketing ? And why is it so popular?
So let's see what its isn't. - It isn't something you can buy - It isn't something you can make ( well not directly ) - It's not a new job opening so don't ask your boss for a transfer - And as usual, the hordes of people taking a stab at it are nearly all probably going to fail.
Niche marketing example
Some would say that the definition of Niche marketing is narrowing down a broader need in the market places until one derives at a much more focused segment that has little or a smaller but reasonable number of competitors.
Marketing to those that - buy running shoes. Niche or not? Not - buy Nike running shoes. Niche or not. Not (What did that surprise you?) - buy marathon capable Nike runners. Niche or not. Uhmm you're getting warmer. - buy high arched marathon capable Nike runners. Niche or not. Yes absolutely!
This last example sounds like a niche for sure. It has a narrow focus and we have eliminated several wider approaches to our target audience. So, should we run out and stock up on these specialty running shoes in anticipation of the demand?
Not by a long shot. If you are reading this now, thinking that I am holding back, stop, don't do it. Our research hasn't even begun yet.
The prior example was just that. An example of the narrowing market segment that a niche market might end up in. That wasn't even the process used to find a niche market so please don't jump on that one. Even if half a dozen sports friends asked me for that product next week, I would neither stock nor drop ship this product for reasons that you will soon know.
So, did I just give you a really bad Niche Market example?
It wasn't necessarily a poor example, but the truth is - far more research is required. To start off with, are those actually the keywords that people use to search for this product? In the past, only search engine statistics could tell us that. Then there were great search engine tools that could help further filter that information. But to help determine whether its a great Niche product, even search engine tools like KeyWordwatcher can only go so far.
Competitive websites and the number of potential clients would have been enough data to help in quantifying this as a niche product -- in the past. But not now. The competition has gone considerably further than that in their analysis and so must you - even as a newbie.
Perhaps you are experienced and know that this was not the process used to find niches. Perhaps you are still using the tools inside google adwords, or google trends or KeyWordwatcher. They are time tested and have worked wonderfully for the past few years but a newbie using a niche market tool and having little or no knowledge of the existing search tools from Google could blow you and I out of the competitive water in less than 5 minutes.
A specialty software tool will use those numbers and up to two dozen or more variables, including rating scores on competition based not only on whether the key words show up in the sites ( which is not necessarily competitive ) but also whether the keywords are in the url, the domain or titles. The same tool might also check for commercial or non-commercial articles for article publishing as well as opening clickbank for affiliate products and opening up other affiliate product searches to verify that there are related affiliate products. And this might be 1/10th of what a commercial niche tool based product might do for you.
Why anyone would want to search for niche products the old manual way is really beyond me. Save yourself some time have a look at a few potential products that you can use. Watch the videos and see what I mean.
One last thing about niche keyword research. Recently there has been a fair amount of research into something called commercial intent. Microsoft has an online program that enables one to see if a searched for phrase has stronger commercial intent than research behind it.
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Discover what few people know about finding micro niche products quickly. Watch the impressive videos then take action. Uncover the secrets used to achieve startling niche keyword marketing success
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