Do you check your visitors logs daily? Could you be absent a huge traffic source? Read now why you should be checking your traffic statistics daily to increase your site visitors!
My own experience
A couple of days ago I posted a quick new post to one of my sites. It was nothing much, just a discussion on something that I had seen and it made me write a post that I had not previously planned. I very nigh on just deleted the email that prompted it and got on with whatever I was doing.
Now, I am glad I wrote that post. Why? Well because I have been looking at my traffic logs and seen what has happened to my web site visitors since I posted that entry. In the days since that post was made, traffic has risen rapidly as more search engines have listed the post, with yesterday's traffic about 4 times the level of the visitors for the days before that post was made.
What good does checking do?
But what is significant round checking traffic logs? Well, if I had not checked them, I would never have noticed how much traffic that one entry is attracting. I would not have seen how lots of variations of a few keywords are now driving people to that website. I might not have noticed that the post that was just a quick reaction to an event has not quadrupled by website traffic in days.
By checking the web site traffic stats, I now that this one post has achieved for me what I have laboured long and hard for with other techniques - a huge rise in visitors.
How do we follow this up?
So what can I do? Well, now that I have identified the traffic spike and know exactly what the cause was, I could repeat it. In a day or two I might add a further post along the same lines, extending what I have already got.
Because I am checking my visitors statistics I have the knowledge of what is fetching the traffic to my site and what I need to do to keep it coming. That visitors may not be exactly what I was aiming for, but it is relevant visitors.
The power in the knowledge
Having the knowledge of what pages new visitors are finding on your site and how they are finding them gives you the power to create more along those lines. It means that I might now take actions to write more posts along that theme that will drive yet more visitors in - perhaps another similar post will double the existing traffic levels!
It also means I know what 75% of my traffic is interested in reading round and I might adjust my advertising and offers, if merely on that page, to suit them.
Check your stats today!
The knowledge of why people are visiting your site is a superb piece of marketing equipment. But, it is something that changes rapidly. If you don't look after it, it is gone. So check those stats often to make sure you know where your visitors are coming to you from!
Author Resource:
Written by Keith Lunt, of Janric, who provide Merseyside website design services . If you want more traffic tips, then call into the internet marketing blog .
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