If you are buying links, then what is the best value? Are you paying loads of bloggers to talk about you on low page rank web-sites, or fewer to give your site some buzz on higher ranking sites?
The problem is that it is not always clear from a page rank, or a count of inbound links, merely how popular a site is. Even a low ranking site might have thousands of unique daily traffic, whereas merely because a website has a huge page rank does not guarantee any traffic per day.
So, if you can, looking at the traffic stats is a magnificent starting point to picking where to place your adverts. But, this only works if the websites that you are advertising on are highly relevant to your theme and might send you some of their visitors.
But many advertisers are more interested in the search engine benefits of buying links. Rightly or wrongly, this is the case. So, what are the best links?
Well once more, links from a relevant page on a web site are always much better than links from a completely different theme of page. The major search engines are thought to differentiate between links that are on relevant pages and links that are from a random page. But even links from off topic pages might work, merely not as well.
Then, of course, a link from a page of, as for instance, a page rank 4 page are more beneficial than from a lower page rank page. But how much so? Well, as a rule the consensus is that a link on a page is worth about 3 - 5 times the value (in search ranking terms) of a link on a page of 1 rank below it. So, if you buy 4 links on a PR3 page, you have roughly the same search engine benefits as 1 link on a PR4 page.
But, what does that mean if you are paying bloggers to post round you? Well, roughly speaking, you would expect a well ranking website to result in your advert being placed on a post with some sort of page rank, whilst one without a rank is practically without doubt not going to have a ranking on the post pages.
We'll also look at typical costs. For a 100 word advert on a PR0 blog, you may be look at paying the blogger around $1.50. For a PR1 blog the fee may be $2.50 and for PR2 $5. OK, the home page's Page Rank does not always correlate to the post page's rank, but you can see that at these levels, for paying around twice the price, you are actually getting 3 - 5 times the value.
So surprisingly, paying more for less links can be better. Of course, buy a load of links and you might be lucky and get in early on a blog that will in future become a very well ranked site. An admirable low host high value link, but not guaranteed.
So, for the best value links, look for websites that might place themed posts that have a good page rank. They may price more, but the value you get back should be even better.
Author Resource:
Keith Lunt writes for Real Website Traffic where you can find a host of affordable website traffic tips.
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")