Most of the pressure as to what terms are significant to your web site come not from what you say on your web site pages, but what other web sites say about you. And this is by how they link to you.
Each link has what is generally known as an anchor text - this is the piece of text that the reader will click on to use the link. But the search engines take a look at this anchor and use it as a vote for the web site. So, if the anchor text is "search engine tips" then you have 1 vote for that term pointing to your website. Get as much as necessary votes and you will be top of the list.
Historically, web site owners have done this by running link exchange sites on their web sites. Mass exchanges, where you link to another web site in return for them linking to you. This was fine, but as with the content issue, everything to optimse a website needs to shout out 'natural'. Search engines might simply spot huge directories and most have no page rank and are useless.
So, we need a way of link building that gives natural links, ideally from sites that we are not enforced to link to in order to keep the link back in place. And the answer to this is article writing. I'll look at how and the other benefits later in the article.
So filling meta data and tags with keywords is old hat and link sites are out of the window because they have no value. But we need links and to do that we write articles. But, what is so good about article writing? Article writing absolutely does get websites to the top of search engine rankings, but that is just one part of the story.
For numerous web sites, there is a market of potential consumers that spread far and wide and some of these are researching more information by reading article sites. Others may be looking for products and services and will stumble onto articles on sites.
Either group, if interested in the article, could then see the author's biography at the base of the article and then visit the author's site. With one recent brand new site, before it had even been cached by the search engines, I was able to get it up to 40 new unique visitors per day, only through people reading a handful of articles on 1 top article directory.
Also, given that a most important motive for writing articles is the search engine advantage, the plusses go on. Not just does the article get printed on the directory that you submit it to, but other sites and sites will pick up the article, print it and link back to you.
So, we write articles for 2 reasons. First they are marvelous with the search engines and boost our ranking position and second people will read them on the web-sites we submit them to and visit our sites. But how do we write them?
Author Resource:
Written by Keith Lunt, who provides a Merseyside Website Design service. For more Search engine optimisation ideas, call into the internet marketing blog .
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