To stand in the market with increasing number of web hosting companies you need to promote your web hosting service. I am going to discuss some strategies that can promote your web hosting business. All these methods are not only for a web hosting company but also for any company that is having online business.
Referral program
Referral program is the best way to attract new customers. You are giving responsibility of campaigning to your current customers. Every user is having their account and through this account they can send requests to other customers and explain the whole scheme. If some new client accepts this request you will get a new customer and your client gets some credits. If new customer is signing up into the referral program he or she gets credits of bringing new customers and for that credits they get discount on their current web hosting charges. Everyone wants to lower their expenses of web hosting to get better gain in their business and hence you get more and more customers every day. This kind of program will lower your profits in starting but once you get increase in number of clients exponentially. And later on this will bring you a lot of money by thousands of customers.
Recommendations
It is almost similar to referral program but the only change is the client doesn’t get any benefit for your publicity. You will think who will waste their valuable time for no reason. But its customers satisfaction which let them recommend you as web hosting provider to their friends, clients, business partners and all the people they know. But to follow this way you need to be very careful for your customer. You need to keep in touch for any small problem related to your services. All positive feedback of happy and satisfied customer will benefit you to expand your web hosting business. You can put a web page of feedback and testimonials on your web site to let them give positive views regarding your services. Any new customer visiting this page will always think twice before rejecting you as web hosting service provider.
Forum Discussions
On the internet there are lots of forums to allow web hosting topic as a discussion. You can join these kinds of forums and discuss or share your plans, schemes and your company profile. You can put a URL of your web site so that interested people will visit you. Not only that you can solve the problems of other users of forum with your URL as a signature. This kind of helping nature will favor you by bringing new customers at your website and by that more customers to join your web hosting services. You can put your monthly and weekly offers on the forums and reading them interested people will definitely take a glance at your web page and some of them may join you and select you as their web hosting provider.
Apart from marketing, you also need to make sure you provide high quality of service. It would be a waste it you spend so much on marketing to acquire customers but unable to retain them due to poor quality of service. For example your customers are selling phone card online or hotel deals on their website. Their service requires high uptime and quick response time however your service is slow with poor uptime hence your customers might lose their prospective sales and will move away to other web hosting provider. Therefore it is always important to make sure you always look after your customers before and after sales.
These are the ways which can be followed without wasting any money and customers will follow you automatically. Although all these ways take time to bring customers to you but there is no reason for not following them. You can have other ways that include some cost for promotion but you can have these ways are totally free to follow them. Think twice before neglecting them.
Author Resource:
Rebecca Smith is a web hosting consultant who loves travelling and share her travelling on travel blog about hotel deals information. She is also experienced in building phone card website.
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