If you are a business owner in London, or any city in the world, the question that keeps coming up time and again is – “will internet marketing work for my business? “ The quick answer is Yes. How it’s done is entirely another matter.
Think about it this way. If you own a retail business with a store, or even many stores in London or another city, and are currently listed in the yellow pages, advertise in your local newspaper, use event sponsorship, distribute flyers, or any other type of marketing, internet marketing is just another way in which you can get the word out about your business.
The important question to ask however, is Why? Why market at all. For some businesses and companies it’s to establish a brand, for others it might be part of a new store launch. The bottom line, no matter what your goals are, is to get more customers through your door and convert footfall traffic to revenue – because at the end of the day, this is all that really matters.
Ok, that’s great but what about Internet Marketing and “will it work for my business?”
Yes. And here is how it’s done. Local businesses in London, or any city in the world for that matter, sell 90% of their goods and services to local customers. With the creation of the iPhone and other WiFi Pda’s, in addition to normal computers, consumers are constantly searching for products and services in close proximity to their location.
For example, let’s say you were asked by a friend to go golfing on the weekend. You haven’t played in a while and you need to pick up some golf balls before you go. On your lunch break, you search for a golf store in central London and find one in the local search results that is two blocks away. You walk to the store, buy some golf balls, and are back to the office.
The point to the example is people searching the internet for local businesses, products and services, are Buyers! They are not just surfing the web, they are looking to purchase something! If the golf shop in our example was not listed in the local search results, it would not have made the sale. What if this type of search was done weekly by a local consumer? What if it was a search conducted multiple times per day. The loss in revenue would add up quickly.
So, getting back to the “how it’s done” part. Businesses in London, or elsewhere in the world, must select the right keywords that describe their business, place their business online where they will show up in local search results, communicate with their buyers and potential buyers, and search engine optimize their website, if they have one. You don’t have a website? Believe it or not, to be found in your local market by buyers, you actually don’t need one. Of course there are big advantages to having one but it is not a requirement.
Will Internet Marketing and getting your business found online by local buyers work for your business? Absolutely! It will bring your business customers that never knew you existed, it will increase your revenues, and it will give your business an additional asset at a very low purchase price.
Perhaps the most important aspect of getting your business online, if you use the methods offered by GetFoundLondon.com, is you only pay for it once. Unlike online advertising where you constantly need to spend money to attract customers, GetFoundLondon.com can get your business listed in local search results that will last for years for a one time flat fee.
Of course you can hire consultants, SEO experts, or use Pay Per Click advertising like Google Adwords, but again, you will need to continually fund these for them to work properly. What ever your choice, Internet Marketing will work for your business! So don’t hesitate, get your business online today!
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