Greed: Presenting them something for nothing is even now a viable local advertising idea. You have to still create the desire to own the offer that is complimentary. As retail store proprietors, we know how to offer an add on product free with purchase, or a gift just for showing up at our store. The method is a strong one.
Specificity: The power of a story is in the details. The more unambiguous a claim, the more believable. Dove soap is 99 44/100 % Pure, not 100% Pure. This additionally means that any advantages promoted in your marketing should be particular to your consumers. The more the advantages fit the buyer precisely, the more the consumer values it. This is a fundamental advertising and marketing idea.
Scarcity: Old coins are costly because they are so unavailable. Local retail store owners have to generate the illusion that what you offer is in such demand that you can't hold them in stock.
Urgency: There is constantly a motive to purchase promptly. A sale is over in two days. There is a pending price increase. We barely have 25 left in stock. We are going out of business. The latest models are coming in, and we must clear out our inventory.
Exclusivity: The only place you can acquire this product is here. Also, it means that the intended prospects can obtain this product and almost nobody else. Maybe because you are a member of a private club or association.
Reciprocity: If you do someone a good turn, there is a strong internal need to give back the favor. A type of this is continuously giving a small amount of more than was paid for. This builds up a debt in the brain of the customer. This additionally virtually forces the consumer to vouch for you to their acquaintances.
Bundling: Present two or three products or services together, and name the product something exclusive to you. This makes price comparisons complex, and provides more value to the buyer.
Just bundling two or three items together to develop a package essentially produces more value than the total if added together.
Keep It Simple: The proposal must be easy to figure out. A kid should be able to entirely grasp the offer. A perplexed buyer universally declines the offer. Don't use trade jargon. Do not attempt to give the impression of being professional by using huge uncommonly used vocabulary. Make your selling story very effortless to follow.
Social Proof: If everybody else needs what you sell, your prospect will want it too. If your prospect believes that there is a great demand for what you offer, they will believe it must be first-rate. Retail store proprietors should use testimonials, and referrals. They both serve the purpose of offering social proof.
Offering Choices: Offer a few choices in advertising and marketing and marketing. This shifts the decision to picking which piece to buy, not whether to purchase at all. A "Good, Better, Best" offer serves this purpose
Authority: The authority can be you, a famous spokesperson, or a governing organization. If something is "certified" then the consumer feels more confident in their decision to purchase. If the consumer sees you as an authority, at that moment your presentation is looked at as advice rather than as a pitch. "Four out of five doctors recommend..." Very powerful concept.
Building Value: Your proposal must illustrate at least twice as much value as the final price you are requesting. This value must be shown in the small business owner's advertising and marketing and promoting. Every ad should give everything the consumer wants to know to want to purchase what is being proposed.
Author Resource:
Local advertising and small business marketing expert Claude Whitacre is author of the book The Unfair Advantage Small Business Advertising Manual. You can download a free complete copy at http://www.local-small-business-advertising-marketing-book.com You can also just buy the book at http://www.claudewhitacre.com
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