Loads of businesses use mugs, but are they an expensive waste or a remarkable marketing tool? Are they worth the expense or are you throwing your valuable marketing budget down the drain?
What is the perfect logo tool? Not an exact tool, but the qualities of the tool. Well, it has to be something that is noticed, that the receiver will keep and see time and again. Ideally it should be something that they will take into their workplace and leave on a desk so that other people also get to see your brand - so that brand needs to be big! They need to be long lasting so that they are around in the future when your services are needed.
And they need to be affordable and straightforward to distribute.
There are loads of items that tick most of these requirements, but very few that tick them all. And I have to say that printed mugs generally tick most of the boxes. They might be heavy and solidly built, which is a fabulous advantage, but this can also mean that they are costly to distribute.
But, apart from that, they generally succeed in everything that you want out of a logo gift. I have some printed mugs in my array of mugs, even though I am told off by my wife when new mugs arrive!
And this is how they succeed. I have received wonderful promotional mugs through the post, been sold them after events (yes, paying to receive a promotional item!) and been given them after running races as a finishers' award.
All of these mugs remind me of where they came from. Whether I am drinking from my article writing mug, remembering around the 10k road race that I enjoyed and received my mug at or thinking back to the performance of Phantom after which I purchased my mug, the mugs have lasted and continue to remind me and prompt me back to the businesses from which they came.
But they don't stop there. When friends come round they could be drinking from my mugs and seeing the message spread far and wide whilst people who work in offices and other such environments might take in their favourite mug and leave it on a desk. I have seen often enough colleagues passing a desk stop to admire what is on the mug.
And the humble mug has a huge printing area. If you think of the size of an average mug then appreciate that the printing can be completed all the way around, that is heaps of printing space! Choose a version of the emblem that will simply spread and you have a hit gift.
Finally, mugs are available in a range of shapes and sizes. From a china mug to a thermal or plastic mugs. White or coloured, tall and thin or short and wide, there are a huge array of different basic mugs to select from.
They might not be the easiest of items to distribute, but they are a superb addition to your promotional activities. Get yours now!
Author Resource:
Written by Keith Lunt. If you want to know more about promotional mugs or promotional gifts in general, call in!
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