His I Love NY logo started an advertising trend that promoted the production of numerous bumper stickers, buttons and T-shirts throughout the entire state. An entire generation can quickly recognize the design he created of a famous singer; the silhouette has a crown of rainbow colored lightning bolts for hair.
Any record collection from the 60s features at least one or more covers that were created by this famous designer, his work has permeated our culture. His name may not be as well known as his work, but his work is recognized instantly by millions of people. But, can it be called art? The designer would rather not discuss this issue. He'd rather we just didn't use the word 'art'. During a studio interview, he stated that his opinion is people should get rid of the term "art" completely and refer to it as work, only calling it "great work" when it far exceeds the standards of ordinary art. If you think about it, this concept makes sense - if someone accomplishes something we say they did a good job, when the miss what they are aiming for we call it bad.
You may have heard about one of his most famous exhibits; it showed the thought process of this designer, who is often referred to as the Picasso of Design. The Exhibit utilized vibrant, red nylon rope to show that the work is connected to its origins, and it included sketches and process drawings. He says art is a process. Not knowing your exact desired end point, you allow your mind to travel as you search for inspiration.
The artist was inspired to create a ethereal painting by an angel postcard and a pair of paper wings. These two items were on the wall opposite the finished painting. Another famous work was inspired by a simple comic strip. This design makes fun of classical music's stuffy attitude, showing a famous pianist sneezing.
He quips that the world around us is a fine visual resource for inspiration. For example, when commissioned by an Italian typewriter company to design a poster, he turned to a famous painting for inspiration. In the original piece, a dog lies mourning by the feet of its deceased master. In the graphic artist's poster, the dog is shown by a bright red typewriter.
He served as an inspiration in launching a largely powerful New York studio that contributed to the advancement of graphic design. Again with his help, a major city magazine was founded; this helped other city magazines throughout the nation strive to be better. He also designed the eateries, observation deck and lasting exhibit for one lucky trade center. His work ranges from the internationally recognized poster and symbol for AIDS to a supermarket chain. Boundaries are merely challenges waiting to be pushed. There is nothing he does not like to explore or try his hand at.
The iconic poster mentioned earlier of the rainbow-hair singer has been reprinted in over six million copies. The poster itself is abstract with elaborate colors in the hair that are similar to yet another famous artist. Some have suggested the artist must have been high on drugs when he created the work. But this graphic designer will never admit to such a thing. Another highly memorable work of his was the design of two giant playgrounds, one for children and one for adults.
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