If we would get a visit around the world and visit non-developed societies, as is from time to time made by anthropologists, for example, to several isolated island in the Indian ocean as well as its resident tribe where no white-man has ever tread, we would rapidly discover that the civilization there knows very well how to visually brand itself in order to create it obvious to those who wouldn't otherwise recognize the position of each individual.
This idea is also extremely extant in traditional societies. Hence, for example, a civilization that is strict about women's modesty - which is very general at present, with Muslims providing an exceptional model - will find its women as they reach maturity, sheltered from top to bottom so as to guard their modesty. This is as well correct of other societies as they try and strictly watch clear ethnic and social codes, above all those who living by a particular religious philosophy or lifestyle. Like societies are interested in cataloging a person according to his or her costume and in addition a reservoir of precise codes.
So now is the moment to ask: How much have we truly advanced or changed?
In fact, the answer is a resounding no: we haven't changed at all! Even in so-called progressive Europe in earlier centuries, "clothes made the man". It was more than sufficient to glance at several passerby on a Paris avenue in the 18th century to know precisely who that individual was, and maybe even where she or he lived and worked. In those days, of course, society was far from egalitarian, to put it mildly, and by nature undemocratic.
Indeed, even nowadays branding exists and is done all the time, only in a bit more stylish manner than before. Nonetheless, the trend is still alive and well. Nowadays, this process is very well executed by fashion brands. These brands, which can be purchased in Europe, the US, Asia, the Far East and anywhere else, are developing all over the world.
In reality, the principle is pretty obvious and simple: Whoever has economic ability "X" purchases a certain brand name "Y". In this day and age, the fashion brand have become the technique to say what our financial capabilities are, or, to put it more bluntly, how much we are worth. Just like in any primitive society, where, for example, the owner of sheep, horses and camels, etc. would wear a certain type of apparel, nowadays we do this in a more complex fashion by buying a more prestigious labels name, like "Slesinger".
Obviously there is still a certain leeway for deception, where a poorer individual can manage to get a certain fashion labels that belongs to a certain socio-economic "club", but this is usually only possible as an exception rather than the rule: Since they say, one can fool some of the people some of the time, but never all of the people all of the time.
There are also extra classifications: many labels aim the middle-class, the social stratum with the maximum buying power. This social class sets additional standards for the symbols about which we have spoken. They require comfortable, wearable, functional and, most important, quality fashion for repeated use and not just once. This section of society demands innovativeness, vigor, and most important, beauty.
True, by making such statements, we may ostensibly make a very "superficial" society with know exclusive different types or personal expression regarding individual taste. In reality, this is not really correct, because the available supply of fashion brands in the market is so large and diverse that almost any person can pick whatever the individual likes best which best fits their personality, occupation, personal style taste and fashion needs, and last, but certain not least, his or her economic abilities.
This thought is even stronger among youth, where things seem much sharper and clearer by virtue of their ages. Youth can fast and simply tell you who you are by what you wear. Are you "cool" in their eyes, accepted? Do you know the most up-to-date controlling styles and follow them, etc? Or, G-d forbid is the reverse true? During these years the will to belong to a group, a society becomes much more powerful, and youth usually label their own identities in this method. So for example, if you don't own any "No Fear" clothing in certain societies, you are just not counted.
This is the same with labels like Pipe Line or Extreme Sport for skiers, and even those who may not ski at all, but desire to be seen as being part of this important group.
And like many other social trends, it is hard to judge the phenomenon in terms of being attractive or not, bad or good. It is just a reality and should be seen as such and admit its dimensions.
Those who understood this quickly and well are those who look for simple and sure purchase possibilities, people who recognized the potential of the fashion labels market. Today, businesses like HW-BRANDS.COM offer fashion brands to any potential customer, with guaranteed economic success. So anyone with eyes in his head can identify this chance and choose the option of brand licensing with full confidence.
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