Generating traffic to your website is crucial if you want to make any money online. This is the plain and simple truth of the matter. Website promotion and traffic generation is hands down one of the most valuable skills to have as an Internet Marketer. Article marketing is website promotion via writing and submitting articles, thus giving you extra exposure, backlinks that provide a search engine optimization (SEO) benefit, thus giving your website more traffic. The question remains however, if that is all there is to getting traffic to my website, why isn't my website getting a massive stampede of visitors, flooding my bank account with sales? If web promotion is what you need whether for yourself or your business website then it should use a fine blend of On-Page and off-page SEO Strategies, Link Building, Advertising and various other website promotion strategies in order to have a well balanced promotional campaign. Below are ways to promote your website as well as some article marketing tips and strategies to drive traffic to your site.
* Write press releases and submit your content to press release websites. Doing this you'll be able to gain extra exposure while directly promoting your website. Press releases are a great way to say what you like and "sell" your business by telling others about it. Plus, you'll often get a link back to your website which provides SEO value.
* Promote your website by submitting links to link directories. This helps by providing your site with a "niche-specific" link from the directory, helping your site rank well with the search engines.
* Blogging (Web Log)- Every business website should have a blog hosted on their domain, or at least have one. Blogs get a lot of attention from the search engines like Google, Yahoo and Bing (formerly MSN/Live). Blogs are usually the source of fresh, constantly updated content in which the search engines eat up like none other. When owning a blog, you should try to post at least 3 times a week, if not once a day. Blogging programs like Wordpress or Blogger are great places to start blogging if you are unfamiliar with the topic.
* Pay-per-click and other forms of paid advertisement are a great way to supplement your SEO strategy and another great form of website promotion. Google Adwords, Kontera and other advertising networks play essential roles in driving traffic to the websites they advertise.
* Writing articles and then hand submitting them to specific article directories should be a staple in your Internet marketing web promotion routine. Article marketing is a proven and effective way to drive traffic to your site by providing a link back to your site, displaying yourself as an authority on your topic and give your website extra exposure. By hand-submitting your articles you can pick and choose high page ranking websites and they have a better acceptance rate than automatic article submission software or services.
* Automatic Article Submission Software or Service - In addition to hand-submitting your articles to various article directories, it is also highly recommended that you purchase some form of automatic article submission software or service. This can save you both time and money. What automatic article submission software or services do is they automatically syndicate your content to hundreds of websites across the Internet, providing TONS of backlinks and TONS of exposure. So why not just do this? Well, by hand-submitting your articles you have a higher chance of approval and getting your article on the actual article site. In addition, by hand-submitting your articles you can pick and choose the article sites that you want to submit to, this is most often not the case with automatic article submission services or software. Your article marketing strategy should include both types of article submission for a well-balanced website promotion strategy.
* Promote your site in social networks like Myspace, Facebook and Twitter. Using social networking you give your business a different type of exposure. This is a more personal, hands-on method of driving traffic to your website.
* Social bookmarking is another way to share your content across the web. Submitting your articles, press releases, blog and web content to social bookmarking sites can significantly help your rankings and drive even more traffic to your sites. The more valuable and useful the content, the better social bookmarking will work for you.
* E-mail marketing, like paid advertising and organic SEO strategies, should always be adopted as another form of traffic generation and a way to keep repeat business. Sending out promotional e-mails and newsletters help by gaining consumer trust and giving personality to your Internet business.
By promoting through these methods, among others, you are well on your way to getting a ton more traffic, having a well-balanced website promotion strategy, and getting seen more than you ever have before. Instead of adopting just a single method, try becoming familiarized at least a little bit with each one of these methods and you'll see the results without fail when promoting your website.
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