SEO tools, which ones do you buy? I have been asked this question many times. When you have a site ranking high in the search engines you get asked these little questions. I use a whole list of tools so I can't share them all, but I will tell you some main tools you need to get started in SEO and to start moving your site up. Once you start moving you can buy more expensive tools.
The first tool I use any time I am doing any SEO project is a keyword tool. There are tools like Good Keywords, The Google Adwords Keyword Tool and even Wordtracker. I really think anything in terms of keyword research that you pay for is a waste of money. All I look for is how many searches a term gets a month, then from there I can decide if I want to spend the time targeting it or not.
Probably after keyword research the most important thing you will need is some tool that will help you build links. Anything from a tool that helps send emails to webmasters requesting links to a tool that actually builds links for you. There are also a lot of courses out there that teach you link building strategy. You need to get as many of these tools as you can.
The last thing you will need is a tool that can monitor the results of all the work you are putting in. There are several tools out there that will search through the search engines to see where your site ranks. I use a free tool that goes through the top 1000 pages on Google by keyword and tells me if my site ranks there. Then I can monitor the results of my work.
SEO without a doubt does require several tools. You can find most of the above tools that will do the work for you for free. Use those tools until you really start to see results, and your site starts making sales. Once you are making sales then you will be able to buy any tool you want. Some courses are better too, if you can learn to build links without buying software you are even better off.
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