If you are beginning with affiliate marketing, then buying visitors is the quickest and easiest way of getting traffic onto your web site and, hopefully, making you an income. But, where do you buy it from?
There are various places from where you could buy web site visitors. You may look at popunders, expired domains, banner adverts or Pay Per Click. For the beginner, only one of these will normally produce the goods.
Whilst popunders and expired domain traffic (dressed up under a variety of different names!) claim to be able to send huge quantities of highly targeted visitors to your site, on the whole I have never found these to be worth the cost. Typically the campaigns price more than they return, so don’t bother.
Likewise, banner adverts might be a nightmare on their own. Along with a well written advertisement and promotion aimed at the banner, sit one on your site and it should earn you a commission. But only drop a banner onto the side of a web site and leave it running and you will, if lucky, see perhaps 1% of people who view the banner visiting your web site. Then allow for only a few percent of these clicking on the advertisement and buying and you soon work out that you need huge amounts of visitors seeing these banners merely to get one sale. You also need to invest time and cash in getting the banner professionally designed to really make it eye catching. Another avenue to miss.
The only paid schemes I would recommend are the paid per click systems. All of the main search engines run these, Google, Yahoo and Bing, plus Facebook and other social media are introducing their own services, which are said to be cheaper and more effective.
To get started, sign up for an account and follow the instructions to create and pay for an advertisement. It really is that easy - the owners of the systems have designed it that way on purpose! But, here are a few pointers that ought to help to make the adverts more successful.
1) The title line of the advertisement should be in title case - this means the first character of every word is in upper case. This has been shown to be more effective.
2) The link ought to go directly to the page that the product is advertised on, not to the home page, unless that is the relevant page.
3) Create one advertisement per item. You might then word the advertisement to suit the item, plus this allows you to link to the correct page.
4) Buy highly targeted keywords only. General keywords, let's say ‘flowers’, may have stacks of traffic, but how much of it is relevant to your product? If you are promoting red roses bid on ‘dozen red roses’, ‘red rose gifts’ and so on. Less visitors, but as they closely match the product they are more possible to be interested and buy the product in question.
That’s my recommendation for generating regular traffic to your site - Ppc. Set up an advertisement, monitor and amend it and hopefully you will see heaps of traffic and a few affiliate commissions.
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