Landing page can prove to be a great marketing tool if done correctly. The main purpose of landing page in online marketing is to motivate, inform, persuade as well as sell the product or service to the visitor that landed on your well-designed page.
Before constructing your landing page, you need to consider page structure, words as well as keywords in the total mix. After doing right, you will obtain sales and convince someone by filling out a form or survey and you are bound to get the meaning.
When a person clicks on your landing page, he will get to see the following structure.
The first is headline. Headline grabs the attention of the visitor, states the purpose of the page as well as compliments and coincides with your banner or ads. Since you have only one moment to allure the visitor, it is crucial to entice the reader with an interesting headline and make him to continue on to next paragraph and subheading. Thus, you need to choose your words, font style and font size to your advantage.
Next is body structure. The body needs to consist of paragraphs, sentences and bulleted information. Paragraphs need to be short with white space. There are several people who will hit a site but never try to read it word by word. In this case, they scan the page. In case of sentences, it is required to keep them short, snappy and to the point. This is due the fact that scanners are in a hurry and wish to get information as fast as one can. Moreover, the first sentence of every paragraph must contain the summary of the paragraph. Always include a call to action throughout the body of your copy as well as top and bottom of the page. There is a need to identify the topic of the paragraph that rests under the subheading. Another crucial aspect is bulleted information that acts as a lifesaver. Bullets help to condense into short, thorough, easy to read sentences without being boring. You need to utilize them.
While constructing a landing page, you need to consider the placement of most important information above the fold. Always avoid distracting material in the sidebars. If the information in the sidebars distracts the reader, his focus will be lost and it will mean a lost sale. You need to add pictures or a form if relevant but always be careful about size, keywords as well as SEO.
With every other web page on your site, keywords are crucial. The landing page content must be keyword rich but avoid having keyword stuffed page for search engines. After the content is completed, you need to make sure that you optimize your landing page for the search engines. The images must have an alt tag description. Always try to describe your images with specific descriptions so that it becomes easy for search engines to crawl the pages and give the most specific information regarding search results.
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