For triumphant real estate agents, there is nothing more annoying or possibly detrimental than violating the national Do Not Call Registry. This information bank of people who have explicitly opted out of phone contact from marketers was developed purposely to help people dodge telemarketing calls, and comparable to other acts such as the Can Spam act the DNC registry has supplied people with security from aggressive marketers. Sadly, for numerous small business people, and those that broker real estate, compliance with this law can be difficult, cumbersome and expensive.
In spite of the cost, real estate pros should adhere to this law. Apart from being the ethical thing to do, violations of the do not call registry can result in swift and heavy fines as well as major lost business.
Fortunately, if a REALTOR relies on cold calling prospects, or even expired MLS listing leads, there is an easy way to ensure compliance. Lead generation services like the Real Estate Data Exchange,, include the ability to scrub their leads through the national DNC registry as an automated part of their service. This results in a clean list of prospective customers who are all DNC compliant. As a basic part of their service, companies like the RedX provide a comprehensive way to scrub listing leads against the DNC registry. This added service protects the REALTOR from accidentally violating the registry and allows them to cold call prospective clients with the assurance that they are in full compliance with this law.
In addition to the Redex do not call registry, there are numerous other marketing and lead creation services for real estate professionals. The types of tools and software vary and there is a variety of technology available. Therefore, as a real estate agent or small business professional, you should always look for services that include automated processes that address the legal limitation of prospecting such as the DNC registry or the CanSpam act.
The onus of compliance is on you, and the consequences of violating the law can be severe.
Author Resource:
Real estate agents, if you are hunting for a respectable source of expired MLS Listing Leads, then Real Estate Data Exchange . Uncover the benefits on automatic lead creation and the thrill of a continual stream of business to you and your office. Connect Brian Learson at the RedX.net to learn more regarding this great technology and how it can help you today.
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