What is an successful site?
An successful web site is one in which lots of people are finding the site and a good number of these might find their way around the web site and ultimately make a purchase or contact you around your services. An ineffective web site may have little or no visitors and a load of this will bounce - leave nigh on immediately without actually becoming a paying customer.
1. Make sure people are finding you.
Merely because you have built a site, or have had a professional web designer build it for you, does not mean that the website will jump to the top of the search engines and be found and visited by hordes of people. Work is still needed and masses of it!
You need to be sure that that you are spreading the word of your website far and wide, through social media networking, forums, websites, articles and so on. Do not tell anyone that you exist and your web site is going to fail.
2. Ensure that that people could find what they want.
If the traffic are arriving looking for products, make sure that that these products might be found. Usually check your web site visitors statistics and see what terms people are searching for to find your web site and this will give you a clue as to what they want. Go to the page that they are landing on and see if it is clear from there where to go.
Check your statistics for any keywords with high bounce rates - they could be irrelevant but they could equally well be struggling to find what they want. If this is the case, then possibly a well placed small banner could keep them on track.
Add a search function to your web site to be certain that anyone struggling to find what they want might find what you have on offer - you might be surprised at how a lot of purchases result from search results within your web site.
And split down large pages so that the vital information is easy to find and at hand. Make correct use of headers, bold and other highlights to steer traffic about the page.
3. Ensure that these traffic can go on to make a purchase.
I have seen ecommerce site designs that have missed a link back to the shopping basket. This is fine if your traffic are only ever going to buy one item at a time, but if they go looking for more products, which they could’t find, you still want them to complete the purchase.
Do not hide tax and postage information. If this is suddenly added to the final charge the surprise might put ample off. Spell out additional charges early on, probably even offering to reduce them with larger sales.
And whether you are an ecommerce site or not, make your contact details clear. Some people do not like phoning and others do not like contact forms. Whilst others cannot click on an email link and open it as they just ever email through webmail. So give a multitude of contact methods so that they can contact you the way that they prefer.
Author Resource:
Written by Keith Lunt, who offers a web design Merseyside service. For more useful tips, call into the internet marketing blog .
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