Search engine optimization has been in use for a pretty long time. The reason it got so popular is because the Internet is growing with warp speed, which means the search engines are also advancing. The science of ranking in the search engines, or SEO, has progressed a lot over the few years. When something grows to this proportion, there is a lot of false information that appears which you need to know about. While they appear to be real and can be quite frightening, many of the SEO myths you hear are nothing more than stories. Some of these stories will be proven wrong in this article.
While there are many things that can help you get a higher search ranking, using a header tag is not one of them. Keeping the myth alive, people still use keywords in their H tag, even though doing so does not increase your ranking.
The fact that PPC ads will have an impact on how your site ranks in the SERPs is one common yet strange SEO myth. This fact is quite untrue. A lot of people believe that they can affect the ranking of their site in the SERPs by running PPC ads. What you need to keep in mind is that PPC and SERP rankings have no influence on each other. This is why it is a mistake to spend money on PPC based on the assumption that your site will rank better. You should, instead, be concentrating on building more backlinks, if you want to increase the rank of your site, as well as adding quality content. The best way to judge this myth is by using your common sense.
The next SEO myth to be aware of is that each page should only focus on optimizing one keyword. Many website owners are convinced that their pages should not target more than one keyword or phrase, but this is another erroneous belief. People who work on this strategy believe that the more focused your page is, the better it will rank. The first reason why this doesn't make any real sense is that it's not easy to write a page about just one keyword phrase with a natural flow. In addition, having a page devoted to only one keyword when you could have used several is simply a poor use of space on your site. What is the point of targeting a single keyword when the same page could be optimizing several keyword phrases? If you really want to optimize your page, use as many of your keywords as you can think of. Do it this way if you want to get more traffic to your site. Traffic usually comes from a variety of different keywords, which you should investigate for your own site by looking at your web analytics. So it's better for your search engine rank to optimize for multiple phrases.
The words in your Meta tag do not need to be used on that particular page. Many SEO professionals still believe in this myth and even teach people about it. The truth is that the Meta tags were created to use keywords not already on the page. The main point, however, is that neither Google nor Yahoo use these tags for ranking.
Another myth that you should be aware of when optimizing your site for the search engines is to understand that ignoring Google's guidelines doesn't really get you banned. The main reason is because most of Google's regulations for webmasters are simply common sense. Reading them is not obligatory, if you are sure you are doing the right thing. All you have to do is ensure you don't do anything that would be considered spamming or cheating by the search engines. Reading through these guidelines at least once is a good idea because they are always being updated and it will help you learn more.
Our next SEO myth is the idea that you can't use tables inside HTML code. This is another false idea. In truth, search engine spiders have never had any difficulty finding HTML tables. Search engines can see and recognize table code without any difficulty. Still, the idea that you can rank better with designs without tables persists among web developers, even though it isn't true.
Another myth is the fact that your site needs to be updated all the time, even though some think it has an effect on your SERP rankings. While adding new content and updating your website regularly will not affect your search engine rankings, at the same time it will lead to spiders crawling your site more often. So, don't make changes that aren't needed simply for the search engines. The effect will be so insignificant, it simply isn't worth it. Simply visit some of the highest ranking sites in niches that are pretty popular and you will find they haven't had fresh content added in quite a while. It's a good idea to do as much research as you can, so you don't believe in this kind of myth. Believing in myths can cost you time as well as money, so be careful about what sources of information you consult. If you verify your facts before taking action on them, you can save yourself time and frustration.
You have to realize that it takes some time and study to make search engine optimization pay off for you. There are some good forums, newsletters and membership sites that can help you if you find yourself stuck on some point regarding SEO. Don't worry if you make mistakes, the point is to learn and improve your skills so you can get the search engines to cooperate with you.
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