A nice looking web site might improve your traffic, whilst a not so nice web site can cost you visitors. But why is this the case?
On the whole, it depends on what your website is selling how it should look. If yours is an information site then the site should look friendly, clean and inviting, but if you are selling high end cars with cost tags above the cost of an average house then you need a website that looks impressive, screams quality and shouts that you care around your traffic, who are your future customers.
A poor looking site chases visitors away.
Of course, it starts a long way off from matching the look to your customer. If you choose an horrendous colour scheme, mismatching fonts and generally a disaster of a web site design, regardless of what you are selling people are not going to stay on your site for long. They will be reaching for the back button as soon as they see the page has loaded, before they have read any content or clicked on any of the adverts.
A good looking site builds confidence
So a good looking site builds the confidence that your traffic have in your website. Opening a shabby looking site is like walking into a shabby looking restaurant. It does not matter what the prices are or what the offering is, you are going to scare people away before they have chance to even think of buying from you.
There is one vital feature that must look good to get more visitors
It does not often happen that a web site is that well built that the design alone can create a flow of traffic. It is the features over the look that attracts people there. But, there is one element of the look of the web site that could directly influence how plenty of people arrive from the search engines.
And this is the reverse of what most people do! Look at your web site's Title and Description tags in the header of each page. Are they nice-looking and beautiful? Use the site: search to quickly look through these on a search engine. Do they read well? Are they telling people what you are offering or are they full of spammy keywords trying to fool the search engines into sending more visitors? Forget spam. Change them now to make them read well and look good and you should, once the search engines have cached your pages, see an improvement in traffic.
Keep the pages fresh, not cluttered
After that, getting the look right is merely down to not cluttering the page. If the page looks good and the traffic could find the information and the links that they want they will stay on the web site for longer, reading more of what you have to say and finding the products that they want. With a busy site there will be too a lot of flashing adverts and banners distracting people. With a good looking web site everything is well organised and visitors might find their way round the pages.
So that is how a nice looking site might build your traffic!
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