If you are in a very competitive business where business card printing is crucial to success, you need to know the best tricks and practices to help your business cards become competitive. In this tutorial for business card printing and design, I will teach you how to compete with other color business cards in your industry. There are seven essential steps that should help you be competitive with your custom business cards.
1. Develop an original and highly customized design – The first key factor to succeed over your competition in business card printing is to develop an original and highly customized design. You do not want to look like other business cards out there. So leave the business card templates behind. Create your own original business cards with your own personal flair built into it. Use a unique color, a unique layout or a unique image. The more different you are from your competition, the better, since most readers will remember you more when you are different. This should increase your competitiveness in a large way when it comes to business cards.
2. Give the right extra information – Another key factor in competing with other business cards is information. You will want to provide the right information to your business card readers. Do not just print the basics like your name and contact info. Add more specific information that your potential business partners need. For example, some people will want to read about your credentials or any awards your company has garnered. Others want to know about ISO certifications, or license numbers. Still others would like to see how old and reliable a company is by knowing what year it was established. Adding these other quality information can have a big effect on your business card’s impact.
3. Don’t be stingy with the print materials – You should also try to spend more on your business card printing. Don’t be stingy with the print materials. Try to spend on quality paper materials, inks and business card finishes. The better the quality of materials in your business card, the better looking your designs will be. This will add that impressive “make” in your business cards that should make you more competitive and professional looking.
4. Update regularly – It is also important to always update your business cards regularly so that you are sure you are providing the right and most up to date information. So it is good to print business cards around once a year with new designs and updated content. This should help you keep your business cards competitive with fresh new designs each year.
5. Include a memorable element – It is important that your business cards be remembered if you want to be competitive. That is why it is important to always include a memorable element in your designs to make sure that readers remember it. Add a unique slogan, a unique image, or even an ornate business card feature that makes your designs stand out. Just one memorable element should be enough to help you be distinct enough from the competition. So include it always in your design concepts.
6. Deploy smartly – Success in business card printing also means deploying your business cards smartly. Do not just give your business cards away randomly. Deploy them at the right times to the right people. Usually you would want to give them before you part ways with a potential business contact so as not to appear overeager. Moreover, you of course should be sure that you are giving those business cards to the most ideal people. So be sure to be smart in deploying your business cards. Give them to the people that will give you the most benefits, and give them in a way that is professional and natural.
7. Deploy different business cards – Lastly, it is good competitive practice to have different business cards for deployment. Have a professional business card for business, personal business cards for friends and colleagues, and maybe even some sales business cards for potential customers. This helps you become more effective and competitive with your business cards, as you give the right kind of message to the right kind of people.
So that is how you compete with other business cards. Just use the tips above and you should be able to compete toe to toe in terms of design, impact and deployment in business card printing.
Author Resource:
Lea Delaney is specializing in writing articles on a printing company. Try to check out this website for more information and tips about business cards , the best place to find online business card printing .
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