Selecting the perfect domain name for your business is one of the most significant tasks that will dictate your level of success or failure. Knowing how to select the best domain name for your business, however, is as easy as it is vital.
The reason you have a website is so customers can find you. You need to do everything possible to make it easy - there are already thousands of companies out there doing virtually the same thing you are, no matter how unique you think you might be. Whether you have an accounting firm, you sell custom designed canoes, or you are looking for part time babysitting jobs, people need a concise method to find you. And you domain name is the only way they can possible find you.
For instance, if you write programs for video games, and your company name is Fun Video Games, then your domain really should be www. FunVideoGames.com. Don't waste your time developing a site around www.johnscomputerservices.com. Anyone who finds you will be looking for something else completely. Always try to get the same URL as the name of your company.
If your auto repair shop is called Miami Auto Repair, then your first choice for a domain name would be www. MiamiAutoRepair.com. At least try to get something that incorporates the three words such as www.autorpairsinmiami.com.
If your business is geared to selling products, you still need to use the same philosophy. If you sell custom bathroom fixtures, having a URL www. BrassAndFlash.com won't help you much at all.
No matter what type of business you have, your domain name will make you or break you. Focus the domain name towards your company or your services.
Once you know what domain name you want, you may find out that someone already beat you to it. That doesn't necessarily mean someone has the same company name as yours. There are people who do nothing but buy URLs in the hopes of reselling to people who want the domain name. If you find out that someone already has the domain name you were hoping for, don't give up.
Or, in a case like this where you won't be losing customers to a competitor, you might consider using the name with another extension such as.net or.info. People won 't necessarily need to know that your correct URL; they simply need t search on Hartfords Best Baby Deals and your domain will come up for them to click on.
In any case, just remember that it will be a waste of money and time and effort if you just buy any domain name that has no branding recognition for you, your service, or your company. Domains that have abbreviations or a mixture of numbers and letters that don't mean anything to possible customers, won't help you at all.
Author Resource:
Dhruv Patel is a happy DreamHost customer. He has a web site to promote DreamHost. Use the DreamHost coupon to get a discount at DreamHost sign up.
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