Yes, there really are only three elements to a successful search engine traffic campaign. On the whole, they are quite straightforward. You only need to keep working at them more than and over again to ensure that they are working for you. Anyone can do it, so follow this 3 point plan to increase your search engine marketing results.
Key 1 - A lot of unique, fresh content.
Whilst sourcing articles from article directories might be very useful, merely limit yourself to a few from each one and concentrate on your own, unique writing. Possibly leave the article directories for when you are short on time, on holiday or whatever.
Search engines will quickly pick up that your site is full of content that might also be found elsewhere, so if there is nothing unique, why should they send traffic to you? Give the search engines something to want to send people to you for.
It is also important to be adding masses of new material so that the search engines know that your web site is maintained, that the content is up to date and relevant and that they are not sending their visitors to an outdated web site with information that can mislead.
Key 2 - Masses of relevant, useful inbound links.
Inbound links, through articles, guest posts, forums, website commenting and the likes all show to the search engines that your site is popular in some way and make them want to send you more visitors.
Search engines see all of these other websites linking to you and this shows your website is popular for the relevant keywords and they want to jump onto the bandwagon of recommending you for these keywords.
But don't just make the links all use high power keywords and link to your home page. Link also to main internal pages and vary the link text, so that it looks natural and you spread the efforts to different areas.
Key three - A sensible and well structured web site navigation.
Without a good website navigation, information will get lost and so will your visitors. This is one of the reasons why blogs are so powerful as they file away posts under categories, tags and archives and it is easy to get to the old posts.
Your navigational needs will depend on the size of your web site and how numerous pages it has, but ensure that that it is easy to get to all of the pages from the home page and pay special attention to key information pages. Possibly make these link from the home page or even every page.
If you could't get from the home page to the information in several steps, then the search engines and your traffic undeniably won't be able to do so either!
Yes, that's it! Write ample of your own content, get loads of links back to your website and make sure that that the navigation links on your site are easy for search engines and traffic to follow and with these 3 elements you should be seeing plenty of website traffic!
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