Postcards, brochures or catalogs sent by direct mail are everywhere. I am sure that you get more than one piece either in your mailbox or tucked into the pages of your newspaper or stuffed into your monthly bills. No matter how you try to avoid them, they will find a platform to get to you.
A lot of businesses already know that direct-mail advertising is an effective advertising tool and it has the capability to reach out to your client base no matter where they are or no matter whom they may be. Direct mail is better than other forms of advertising because it lets you ‘talk’ one-on-one with your target audience. This gives you the power to determine who you are ‘talking’ to and when you would like to ‘talk’.
Effective direct-mail inserts such as postcard printing often use keywords, colors and formats adapted into your mailer. Use colors that are appropriate for your image or brand. There are many articles written about the science or the psychology of color. Choose a dominant color that represents your business or your company. If you are into expensive luxury products, most businesses prefer to use solid black to give emphasis to its value. Imagine a postcard printing with a solitaire ring on a pitch black background and you will feel its impact. Business engaged in youthful products will go for orange or pink to exude youthful exuberance.
Business establishments choose to send them out as individual direct-mail pieces. They are designed, printed and mailed by a direct mail company. These direct mail companies have the capability to hone in on target recipients by geographic area. They can also target customers by their profile like hobbies, schooling, work, or reading preferences, among others. Yes, this direct mail strategy of sending your postcard printing may be a bit expensive but you are sure that your postcards will reach their intended beneficiaries.
Direct mail companies would charge for their service based on postage, size, or paper. These are fixed costs that you have to factor in if you avail of their services. However, there are distributors who supply insert ads at no charge at all. Others will charge a minimum amount if you want to reach businesses rather than homes.
What is important if you plan to use this method of advertising is for your business to build its own database. First, you identify the most important ZIP codes for your business. You can do this by asking your customers to fill in the ZIP code portion if they fill up any form after making a purchase. This is not uncommon. You can even do this by asking them to fill up a card supposedly to get their feedback on their recent purchase. Once you start doing this, you will be able to build a database with a complete profile of your customers. You will later on see a pattern and can tell where you should be sending your direct mail.
Most businesses prefer other advertising platforms. Well, we cannot blame them just because they have not tried direct-mail marketing. Little do they know that marketing is all about being different; it is all about being not just becoming one of the many. To get noticed, your marketing strategy should stand out and nothing beats direct mail because it accords the company the chance to talk to its prospects directly and to the point.
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers poster printer, banners, magazines, flyers, bookmarks, presentation folders, labels, posters, postcard printing and other printed ads with myriad selection of poster templates and designs for any postcards marketing and business ventures. Avail there printing discounts at printplace coupons to save money as you enjoy there printing products.
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