There is no one answer to questions why your advertising strategy does not work. The truth is that there are a lot of factors that contribute to why your marketing campaign simply would not work. There are some common mistakes though that you can avoid to minimize the risk of failing. Here they are:
1. Too much for a limited budget. There is the temptation to advertise in a big way; but the truth is that you do not have enough money to get it off the ground. For a media mix for instance, there should be enough repletion in order for your prospective targets to retain your key message. For instance, your postcard printing, your print ad, and your posters should be sent, posted or published on a sustained basis for it to be effective. Often however, the business does not have enough budget to sustain a campaign that would get to the point that the campaign becomes effective.
2. Too soon. If you are looking for positive response immediately after an ad campaign, you are in for a big disappointment. It does not work that way. It is not like sending postcards by direct mail and expects people to be queuing up the following day. Remember that the ad that created enough urgency to cause prospects to respond immediately is the ad most likely to be forgotten once the offer stops. This ads, although they may create some stir initially, does not add to any long term goals in terms of brand identity in the mind of customers.
3. Too many claims. These are the types of products or services that you often dismiss as worth nothing. They are like medicines that claim to rid you of diabetes, pneumonia, cancer, osteoarthritis, etc. These claims are just preposterous. Customers are wary about claims like these because they know that they will be taken for a ride. Your ads should veer away from these types of claims because they mean nothing to your target customers. I would rather that you focus on one strength of your product or service and reinforce this evidence.
4. Too knowledgeable. Business owners know what is best for the company or the business. But is it the most objective decision? Business owners are the most unqualified to run a business because their decision making may be clouded because of each of their interests. The business owner is a person that you should not always trust about marketing strategies. If I had my way, I would leave this up to those who really know what they are doing. And that means the professionals.
5. Too much reliance on passive media. These are the likes of yellow pages. Some business owners rely on passive advertising too much. The problem with this is that these passive media tend to reach only customers who are looking for a particular product. This media is not able to penetrate the markets that are having second thoughts about buying. Intrusive media, on the other hand, such as radio and TV will be able to get to these people and persuade them to buy.
Most businesses focus more on creating ads rather than initiating campaigns. A single ad, based on experience, will not work. It is foolish to believe that a single ad will convince customers to respond positively. The most effective and persuasive ads are those that are focused and sustained. They should be able to establish a single main message and deliver in a sustained but powerful manner. These are the ads that are likely to achieve better results.
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers poster printer, banners, magazines, flyers, bookmarks, presentation folders, labels, posters, postcard printing and other printed ads with myriad selection of poster templates and designs for any postcards marketing and business ventures. Avail there printing discounts at printplace coupons to save money as you enjoy there printing products.
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